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Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford
Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
This is a one of a kind dealership. Extremely friendly staff and environment. Vehicle prices are more than fair for both new and used cars and trucks. The facility is also spotlessly clean and up to date. Don't spend your money any place else! Don't forget to meet Jeff, the head honcho. Honesty and integrity are his middle names! ps. They have great coffee and hot chocolate!!!
I went to Friendly Ford Geneva with my husband to check out a Honda Odyssey they had available. We worked with Chris for our purchase. He was very helpful and knowledgeable. Chris was laid back and we didn't feel pressured at all which we really appreciated. He also cared about setting us up on the best payment plan that would be manageable for us. Thanks so much Chris for your help. We love our new vehicle!
Went in on a mission but was in need of an experienced salesman. Donovan was right there with everything I needed to make this car work for my girl. Very energetic and enthusiastic and knowledgeable. You'd think he's been selling cars for over 20 years with his character. Will be returning for future cars!
Very Satisfied with their service, and the person Donovan who helped me buy my car
Had such a great experience went in with no hope and left with everything I was looking for thank you to Joe !
Joe was ver personable, easy to talk too. He answered all of our questions and was honest with us. Excellent interaction all around. Highly recommend.
Just bought a Ford Escape from Friendly and had a great experience all throughout. We got setup with Joe Lucarine who was great answering all my questions thoroughly and got us setup with a great deal without all the normal back and forth horse and pony show that is stereotypical with other dealers I have dealt with. Will definitely check back with Joe next time I am in the market!
I worked with Brandon Warne, he is simply the best! Such a smooth and easy process trading in my 2019 Escape (which I went through him for also) to getting my new 2023 Escape! I will be coming back to him in the future!
Very happy with my purchase experience with Friendly Ford and Joseph Lucarine. They had the Maverick I was looking for at an appropriate price. Would recommend to others in the Geneva area.
This is the third time I have bought from Friendly Ford and second time I've worked with Nick as a sales guy at the Geneva location. Bottom Line Up Front: Nick and Matt rock and sold me a car I didn't think I could afford and wasn't planning on buying after selling back a Ford thru lemon law (Not their fault, just good faith by Ford MoCo) I originally bought through Friendly that I loved. Long Story if you love reading these reviews (I know you are out there!) I bought a Ford Fusion Titanium PHEV, 2 years ago through Nick. Loved the car, but a battery recall without an immediate fix gave me the opportunity to request a buyback. The car was perfectly serviceable even with the recall. I never had an issue with it, but I could no longer use the battery portion of the PHEV out of safety concerns. But much to my surprise Ford agreed to buy it back and eat all my negative equity in the process (Overpriced Covid supply chain car) . The Ford buyback team in their infinite wisdom scheduled closing with the fine folks at Friendly Ford. The story gets great from here. I wanted badly to buy a Chevy Bolt EV after Ford offered to buyback my car. There weren't many EVs that were within my budget or price range. So I go into closing confident that my original plan to buy a Bolt is solid and I'm simply selling my Fusion back to Ford as Friendly Ford as the arbiters. As soon as I stepped in for my closing appointment I'm greeted by Matt and Nick, and I quickly remember why I'm a sucker for Friendly Ford in Geneva and why I bought from them the first time around. Nick is so easy going and has a way of connecting with folks. Matt is so upbeat and has a genuine charisma. The whole time they are apologetic that I have to sell back my fusion even though it's not their fault and ford was going above and beyond by agreeing to buyback the car. All my family and friends bash Ford, but when things go wrong, they have always taken care of me dating back 15 years now. For the Fusion I had previously received a 250$ check in the mail when the battery was first recalled, and now they were eating 4k in negative trade in equity for me... I digress... Nick and Matt kept the focus on the buyback and didn't act like pushy sales agents at all. I told them my plans to to buy a bolt with the point of sale used EV tax credit and they agreed that sounds like an amazing deal. They casually mention they have a ford mustang mach-e coming in after the weekend if I didn't find the bolt. I said to myself and to them it's definitely out of budget. It's a mustang mach-e. Those aren't cheap. The Monday after the weekend, I still didn't have the bolt. GM seemed to take the the EV tax credit and pass it on to the dealers by raising the cost of the EVs 2-3k offsetting most of the 4k credit. Most dealerships I saw selling bolts had them listed 14-15k in December, and 17--18k after the 4k tax credit became available. This wasn't an acceptable way of doing business to me so I bailed. Nick and Matt did the opposite. Nick texts me that they would offer me a discounted price on the mustang mach-e that just came in through trade yet that already discounted tag was just out of reach of the 25k ceiling for the ev tax credit. So despite already being a good deal, they marked it down MORE and the tax credit. Low and behold I'm in a FRIGGEN Mustang Mach E for a price tag cheaper than my I originally paid for my fusion and almost the same price I owed on the Fusion still. I never considered staying with Ford for an EV because I never knew that car could fit my budget. Truthfully it wouldn't have if Nick and Matt weren't looking out for me an didn't care about my business. Hopefully this time it's more than 2 years, but I will be back. I'm a customer for as long as those two gentlemen work there. In the meantime I'll send everyone there way. My only regret is that I didn't use Nick for all 3 sales through Friendly Ford. Friendly is great but the person's name matters more than the business name! Thanks again Nick and Matt!
After being a long time fan of the service department and Alex Cote, Service Department … I bought an Explorer ST and could not love it more! Chris in sales and the managers and frankly the whole team have been so helpful and accommodating. I can not thank everyone enough!!! You have a customer for life!
Chris my salesman has been amazing!!!! I absolutely love my car!!!! I have been there for service and now for sales and I can not say how amazing this dealership has been. Everyone is always friendly and so helpful. They answer my questions and have always been so accommodating. Thank you to Alex Cote also for all your advice when fixing my vehicles. You have always been honest and upfront when doing maintenance on my vehicles. This dealership is one that should write the books in both sales and service! Thank you!
I am writing to express my utmost satisfaction with the exceptional service I received during the purchase of my Used 2023 Ford Explorer ST at Friendly Ford in Geneva, New York. From the moment I started my online purchase and stepped into the dealership, the salespeople (Kyle and Ryan) exhibited professionalism, knowledge, and genuine enthusiasm about the vehicle. The entire process, from online purchasing process to test-driving to finalizing the paperwork, was seamless and efficient. From The Sales Manager Mike down to the title clerk Amanda all demonstrated transparency and Friendly Ford's commitment to customer satisfaction is truly commendable, and I wholeheartedly recommend them to anyone seeking a positive and stress-free car-buying experience. I am thrilled with my new Ford Explorer ST and grateful for the outstanding service provided by the dealership. Sincerely, Sean P.
Bought a 2024 Maverick and could not be happier with the entire experience. If you are in the market for a Ford go see Jaime for a great deal and experience!
FRIENDLY FORD BENT OVER BACKWARDS FOR ME, THEY WERE VERY UNDERSTANDING AND WORKED WITH ME IN EVERY WAY WITHIN THERE POWER! I WOULD DEFIANTLY RECOMMEND THEM, IVE BEEN TO MANY DEALERSHIPS OVER THE YEARS AND NEVER FELT MORE COMFORTABLE AND APPRECIATED, BIG THANK YOU TO KYLE BROWN, MATT HILLYARD AND RYAN SCAGLIA , KEEP UP THE GOOD WORK AND I HOPE TO DEAL WITH YOU IN THE FUTURE
The sales process on my brand new 2024 Ford F-450 Limited with Brandon Forjone was super quick, super easy, and as usual I felt like family. Everything was explained to me, and nothing was hidden. I’ll FOR SURE keep my business at Friendly Ford and with Brandon, and will recommend everyone to him. Top notch dealership that goes above and beyond the rest!
Joe Lucarine has been a great resource for me in my quest for a new vehicle He's been very patient considering the time I've spent shopping. He's always really helpful and I wanted to leave this shout out to Joe! Thanks Joe. Above and beyond!
Mr. Lucarine did an amazing job assessing my current car and helping me find options for a new fit. Even though I told him I wasn’t buying today, he still spent lots of time with me and helped me decide on what I will buy once I get my refund. It was a great experience. He is super awesome.
Joe Lucarine was very helpful and knowledgeable. I would recommend his services to anyone looking to get a great deal from a tremendous sales associate!
Very fast and great quality work
Sara made my experience with finding a new car very fast and much easier than I expected, she is amazing. definitely would recommend to everyone.
Bought my first EV this week from Nick and had an overall great experience at Friendly. Even with an electrical failure delaying the test drive/purchase process by a few days, Nick was great with communicating the status and providing updates on its availability while the fault was diagnosed and repaired. Happy to say my new Mach-E is now charging peacefully in my garage.
Great people to work with, Sara was an excellent sales person who really went above and beyond to help me with any stress involved in purchasing and getting on the road with my new truck
Over the course of many years, we've purchased Ford trucks and SUVs from dealerships in Oswego, Clay, Central Square, Fayetteville, and, most recently, Friendly Ford of Geneva. The service department at Friendly Ford has consistently been the most professional, courteous, accurate, reliable, and functional service department of any of the aforementioned dealerships we've visited in the past. Our travel to Friendly Ford in Geneva takes a little more than an hour from our home in Cicero, and we do it each time our Edge or F150 needs an oil change, inspection, or something greater. The managers and service techs at Friendly Ford are far and above the most professional service group of any of the dealerships we have purchased from in the past. We'll continue to make that 75-minute drive for each of our upcoming service needs. Friendly Ford of Geneva makes it well worth the trip. Thanks to all of you for the ongoing amazing service you provide to us and our vehicles!
I did not buy anything yet but they were very nice.
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456