As a Ford dealership close to Rochester, New York, our Friendly Ford team is proud to serve the many drivers of this wonderful city. With high rankings from esteemed institutions like Forbes, Kiplinger, and Places Rated Almanac, Rochester is widely regarded as one of the best places to live in the U.S.

In fact, it's so well-loved that it has spawned several namesakes across the country. These included Rochester, Indiana; Rochester, Iowa; Rochester, Texas; Rochester, Michigan; Rochester, Kentucky; Rochester, Nevada; Rochester, Ohio; and Rochester, Minnesota.

None of these cities can measure up to the original. None of them come close to the real thing.

Friendly Ford - New Inventory

At Friendly Ford, we carry a full inventory new cars, trucks, minivans, crossovers, SUVs, and other models. Regardless of whether you're looking for the Ford Edge, the Ford Escape, the Ford F-150, the Ford Fusion, or anything else, you can probably find it here.

There are two convenient ways for you to browse our new Ford inventory. You can either search through it online, or you can stop by our showroom in person. It's completely up to you!

Friendly Ford - Used Inventory

We also feature a large selection of used vehicles from both Ford and a variety of other manufacturers. With dozens upon dozens of models in stock, you're bound to find something that catches your eye.

Best of all, our entire used inventory is priced according to the current market standards. That means that you'll always get the value that you deserve when you shop at Friendly Ford…nothing less.

Ford Certified Pre-Owned Program

Another great option that's available to you is the Ford Certified Pre-Owned program. We have several of these Ford CPO vehicles at Friendly Ford. Here's an overview of just some of the benefits of CPO.

  • 172-Point Inspection: road test, vehicle exterior, vehicle interior, vehicle diagnostics, underhood, underbody, convenience, and more!
  • Comprehensive 12-Month/12,000-Mile Limited Warranty Coverage: engine, transmission, rear-wheel drive, front-wheel drive, steering components, brakes, front and rear suspensions, electrical system, air conditioning and heating, technology components, emissions components, safety systems, etc.
  • Seven-Year/100,000-Mile Powertrain Limited Warranty Coverage: fully transferable to any future owners at absolutely no extra cost to you.
  • CARFAX® Vehicle History Report™: flood vehicles, fire damage, frame damage, salvage vehicles, branded title, odometer issues, accident history, vehicle title history
  • 24-Hour Roadside Assistance: towing assistance of up to $100, travel expense reimbursement of up to $500, destination expense assistance of up to $75, rental car reimbursement of up to $30 per day for up to five days, fuel delivery, flat-tire changes, jump starts, lockout assistance, etc.
  • Increased Value of Ownership

If you'd like additional information about the Ford Certified Pre-Owned program, we encourage you to check out the manufacturer's website.

Learn More About Your Local Rochester Dealership

If you live in Rochester, we'd love to talk to you. We hope that you contact us today. You can call us, chat with us online, or come to the dealership. There's no reason to wait!

Make an Inquiry


Friendly Ford Inc.

1077 Routes 5 & 20
Directions Geneva, NY 14456

  • Sales: (888) 460-6178
  • Service: (888) 452-1834
  • Parts: (888) 484-4561


  • Monday 9am - 7pm
  • Tuesday 9am - 7pm
  • Wednesday 9am - 7pm
  • Thursday 9am - 7pm
  • Friday 9am - 6pm
  • Saturday 9am - 5pm
  • Sunday Closed