Memorial Day is a federal holiday in the United States that's intended for remembering all the men and women who lost their lives serving in the various branches of our country's armed forces. There's quite a controversy regarding the holiday's origins-in fact, it revolves around Waterloo, New York!

Several towns and cities throughout the country claim that Memorial Day originated there: Charleston, South Carolina; Warrenton, Virginia; Savannah, Georgia; Gettysburg, Pennsylvania; Boalsburg, Pennsylvania; and more than a few others! However, like many things in life, there can only be one.

Waterloo, New York, actually holds the federal government's official designation. In 1966, President Lyndon B. Johnson recognized Waterloo as the birthplace of Memorial Day. Now, there's a museum!

Here at Friendly Ford, we feel extremely indebted to all the people who've made the ultimate sacrifice for this nation. That's one of the main reasons that we feel so proud to serve the people of Waterloo.

Friendly Ford: Our Extensive Selection

We carry a variety of different vehicles here at Friendly Ford: new, used, and certified pre-owned. Everything is affordably and competitively priced, so you'll always get the value you deserve.

New Ford Inventory. Regardless of whether you're looking for the Ford Edge, the Ford Escape, the Ford Explorerthe Ford F-150, the Ford Fiesta, the Ford Fusion, or anything else, you can probably find it here. After all, we've got well over 200 high-quality new Ford models in our massive inventory!

Used Vehicle Inventory. We also have plenty of traditional used vehicles, from both Ford and a host of other top-tier manufacturers. We're talking about Chevy, Honda, Kia, Mazda, Nissan, Ram, Subaru, etc.

Ford Certified Pre-Owned Program - 12-Month/12,000-Mile Comprehensive Limited Warranty Coverage, Seven-Year/100,000-Mile Powertrain Limited Warranty Coverage, 172-Point Vehicle Inspection, CARFAX® Vehicle History Report, 24-Hour Roadside Assistance Plan, and much, much more.

Friendly Ford: A Full-Service Dealership

Sure, our inventories are great, but we have so much more to offer. Here at Friendly Ford, customer satisfaction is our ultimate priority. Let's look a bit closer at the many other ways that we can help you.

  • Finance - Our financial wizards will get you the rate that you deserve on an automotive loan or lease that makes sense for your lifestyle-there are no if's, and's, or but's about it. It's so simple!
  • Service - Our expert technicians can take care of any maintenance, repairs, replacements, inspections, tune-ups, customizations, or paint jobs that your Ford requires. They can do it all!
  • Parts - We have a thorough index of genuine Ford parts. You can place an order on our website.
  • Specials - We also have tons of money-saving deals, incentives, and rebates meant for you.

You can learn more about your local Waterloo Ford dealership now!

If you live in, near, or around Waterloo, New York, then Friendly Ford is the place to go! There are three easy ways to get in touch with us immediately: call us on the phone, chat with us online, or stop by now. 

Make an Inquiry


Friendly Ford Inc.

1077 Routes 5 & 20
Directions Geneva, NY 14456

  • Sales: (888) 460-6178
  • Service: (888) 452-1834
  • Parts: (888) 484-4561


  • Monday 9am - 7pm
  • Tuesday 9am - 7pm
  • Wednesday 9am - 7pm
  • Thursday 9am - 7pm
  • Friday 9am - 6pm
  • Saturday 9am - 5pm
  • Sunday Closed