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Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford

Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I can’t thank Nickalis Basset enough for the tremendous work he did getting me into my new truck! He is the true definition of an amazing sales man that works with the customer and makes sure all there needs and wants are met! Thanks once again Nick and the rest of the team at friendly Ford Geneva
Awesome experience at Friendly Ford. Dan Roman was great to work with and was helpful every step of the way. They gave me a fair trade for my old truck and went above and beyond to make sure my new truck was perfect before I picked it up. Definitely will continue to do business with them in the future.
Just wanted to give a shout out to Kyle and the team at Friendly Ford for such a great experience today. I had a few minor things fixed on my F150, and then they washed my truck and even vacuumed the front seat areas! I had a pleasant conversation with a salesperson who noticed that I chose to bike ride in the area during the service visit. I live just across the street from another Ford dealership in Canandaigua that was not able to get a service appointment for me for weeks. Hey if you are treated well and the service repair is good, then I will surely be back even if I have to drive a little bit further 🚙
This place restored our faith in dealerships. We worked with Chris, who went above and beyond to accommodate us. I contacted him on a Tuesday evening about a vehicle. He located my vehicle at a sister store and personally drove to retrieve it that next morning in order for us to see it when the dealership opened on Wednesday. He worked to get us a fair number on our trade in. Chris followed up with us, and called us back when he said he would. These things were very important to us as they are hard to come by in todays world. We also had a great experience with our finance rep, Phil. He was very helpful, knowledgeable, and let us make our own choices without feeling pressured. The entire process was smooth and hassle-free. Most importantly, we LOVE our new truck! We are incredibly satisfied with our whole experience and would recommend this dealership to anyone.
Brandon did a great job! He was a great communicator and worked hard to get me my deal! Loving my new car. I was well informed and got my car in under an hour! Highly recommend
Brandon Warne was amazing. He helped my fiancé a year ago with his purchase of a F150 and he helped me today getting into my dream car the ford bronco. If your looking for a good salesman please hit him up.
Brandon Warne is and alway has been the best salesman I’ve worked with, and I will be back to buy all my vehicles from him and his team at friendly ford again and again! From finding the right vehicle with Brando to finishing the deal with the finance manager Phil Wheeler to keeping our vehicles in perfect running order with Kyle in service Friendly Ford will always be or dealer!!!
Everyone is always great to work with, especially Brandon Warne!! If you’re looking for a vehicle or you’re unsure of what you’re looking for exactly- contact Brando at Friendly Ford! 15 out of 10 customer service 💯
My sales person Michelle was awesome to work with I explained what I am looking for to her and she did just that no hassle at all I would recommend Geneva ford to any one
Michelle was easy to work with and very accommodating. I would purchase another vehicle from this dealership again. My questions were answered and it was a smooth process.
Got a use car from Daniel Roman. Selected the car one day and came back next with a check to pick it up.
Salesman Nick Bassett from beginning to end was awesome. This is seriously the most easily to work with dealership I’ve had the pleasure of doing business with. I’m loving my Gladiator and will 100% recommend and shop with again.
I WOULD RECOMMEND AND USE THEM AGAIN. NICK ATFORD TREATED ME MORE LIKE A FRIEND THEN A CUSTOMER. STARTED OFF WITH A TEST DRIVE OF A MAVERICK TO ORDERING A BRONCO SPORT THEN TO ACTUALLY BUYING A USED SUV. WILL BE GOING TROUGH NICK FOR THE NEXT VEHICLE FOR SURE.
Bought a Bronco Sport from Nick at Friendly Ford in Geneva. Everyone was super helpful and friendly, process was super fast and I highly recommend them!!!
Sales experience was excellent. Joe was honest and provided great service. The dealership was very inviting and then atmosphere was very modern. Great experience overall
Joe L. was my salesman when I purchased a 2020 Nissan Rogue. He was very good and I would recommend him and the entire Friendly group!
Chad good to work with... got new used car from them ... very honest we felt... Chad not there we worked with Joe... he was great
I was just browsing 350's.....no pressure, no hassle.
The whole experience was a pleasant one. Chris was very nice to deal with and explaining everything showing off the dealership. Would recommend any one the give friendly ford a try.
I had a really great car-buying experience at Friendly Ford. Chris was great finding the right car for my family that also fit our budget. I got a great price on my trade and I know Friendly stands behind their cars. Thanks so much!
Brandon Warne always takes care of us. I would never go any where else. Feel comfortable, no pressure and far from the normal car buying process. A+
I had such a nice experience getting a car from Daniel. Came in one day and agreed on numbers, specially my trade value! Not push at all. Buying a car is always overwhelming for me, but not this time. Next day came back and took the car home.
This is the second Ford that I've purchased from Friendly Ford in the past 12 months. The salesman, Joe Lucarine, fit me into the perfect car that met and exceeded my requirements -- I couldn't be happier with my purchase.
Nick was a great salesman. He was easy to deal with no pressure, and no hassle. I would highly recommend him. The finance manager was also great to deal with. He was informative and a pleasure to work with. I will along with my family buy from them in the future.
I had a very specific truck in mind when I started my long search then I stopped to see Nick Bassett At Freindly he found what I needed quickly for the right price he got my paperwork and everything done in a timely manner very professional very courteous would definitely recommend and definitely will be back for my next truck thanks Nick!!
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456