

Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford

Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Purchased my 2024 Ford Ranger on 01/31/2024 fron Friendly Ford. I had been negotiating with approximately 7 other dealers up to this point. From the first moment that I spoke to Dan the Sales person, it was a great experience. Dan never pressured me on price or into buying. He always answered my questions and was a pleasure to deal with through the whole process. Consider Friendly Ford if you want to deal with a smooth buying experience.
Friendly Ford is easy to deal with. Fast and Friendly service every time! A+
I just purchased a Bronco Sport and wanted to thank Nick and John for going above and beyond to help me get my car. Nick is a top notch salesman. He was professional, patient and gracious with all my questions. I recommend them and will be back for my next vehicle. Thank you
Donovan D made the process so easy, he was very helpful!! 10/10 would buy from him again
I must say that everything from sales to service is a plus at Friendly Ford Geneva. I have been a service customer for years and just recently purchased my new vehicle through them. My sales rep, Donovan was great to work with. He knew exactly what I was looking for in my next vehicle and knew that Friendly Ford Geneva could deliver. The finance dept. did a great job finding me a lender. I look forward to working with them in the future.
I text the vehicle I wanted, they had 4 so I tried em all , next day when I made up my mind I drove it home. No pressure from anyone
Wonderful and easygoing experience with my salesman Brandon and the finance department at Friendly Ford in Geneva. I would buy from there again and recommend them as well!
It was a busy Saturday morning and completed the work in reasonable time. Very pleased.
My recent service at Friendly Ford in Geneva, NY was excellent. I have had service here a number of times and have always had a good experience.
Another happy customer. She’s great at her job. Miss Swartout is amazing almost as if she put you under her purview.
Exceptional Car Buying Experience Our recent experience at Friendly Ford was nothing short of outstanding. From the moment we arrived, Nick and Matt went above and beyond to ensure every member of our family of six felt comfortable and included in the process. This wasn’t just about selling a truck it was about making us feel valued as customers. My husband, who is known for being detail-oriented and meticulous, was thoroughly impressed. Matt and Nick patiently addressed every question and concern, offering clear and thorough explanations without any pressure. He worked tirelessly to accommodate our preferences and find a vehicle that suited our needs perfectly. The dealership itself was welcoming and family-friendly, with plenty of space for our kids to relax while we discussed options. It’s rare to find someone who can juggle professionalism with such a personable approach, but Matt and Nick made it seem effortless. By the end of the day, we drove away not just with a fantastic truck, but with the confidence that we made the right choice. If you’re looking for a dealership that truly puts customers first, I can’t recommend Friendly Ford and Matt and Nick enough. We’ll definitely be returning for our future car/truck needs!
Donovan DEredita is a great, compassionate, friendly sales person. We are leasing a car from friendly ford and Donovan’s knowledge of the EV vehicle was remarkable. Even if we have questions we stop at Friendly Ford and he is very willing to explain to us. Donovan puts the Friendly in Friendly Ford. - H.Michael and Patricia Bartran
Stopped in to Friendly Ford in Geneva to look at cars . I was greeted in the lot by Donovan. All of our questions were answered without hesitation. Donovan was very knowledgeable, patient and above all was not pushy. I had a great experience and will be back for all of my car needs
Jamie was a very warm, receptive, and responsive person to work alongside with on our journey toward a new vehicle, that initially we were reluctant to pursue. She helped us get the best deal, using all available resources, and therefore, we couldn't walk away! We highly recommend her for her professionalism, attention to detail, and admirable work ethic!
Bought a suv and the salesman was very nice and also met the owner as well
A pleasure as always.
Awesome
Great service and nice people. Highly reccomend.
Jamie Swarthout, We would like to thank you for a very warm welcome to your Friendly's Ford Family. Being able to receive our New Kia Forte at the ending of 2024 is a beautiful beginning to 2025. You have definitely proven your heart was with us during this purchase of a safer vehicle. Thank you Jamie.
Nick was amazing. Guided us through everything of trade-in and purchase and never made it sales pitchy and we sincerely appreciated that approach. Finance team with John great to work with too, couldn’t have asked for a better experience!
Friendly Ford and Geneva really took great care of me. I went there and bought a vehicle recently Ford Maverick and the service was exemplary. I also brought that vehicle back for its first service. I was extremely impressed with how quick and throw that it was completed so much so that I also brought my other Ford Bronco sport back two weeks later and had it serviced there And they did a phenomenal job.
We were down a vehicle and needed a specific truck to fill the need. Mr. Hulse diligently led the way to a proper solution to our needs. It was obvious that others were working with him behind the scenes to get the truck we needed in our hands. It was nice to see Friendly Ford put this together for us without a hitch. Service, knowledge and commitment not often seen today.
Ryan and Ben in the service department is great. Service techs are quick and perform very well.
Great service. Very friendly and done very fast. I couldn't be happier. Great people.
On Saturday, October 19th, 2024 we were traveling from Michigan to Ft Drum when our Factory Battery had expired near Geneva. Ben, from Friendly Ford, helped us during their busy schedule and replaced our battery. We were very thankful for the curtesy we received from Ben and Jamie. We were able to complete our 11 hour trip without further emergencies. Thank you again Ben and Jamie for your professionalism, time, and help! Lee and Rebecca.
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456