**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford Geneva!
Life around Geneva, Canandaigua, and Rochester, New York, moves at its own pace. You've got kids who need rides to practice, work commutes along Lake Front Drive, and maybe a boat trailer waiting for the next Finger Lakes weekend. Friendly Ford gets it because we live here, too.
We're the family-owned Ford dealership that actually treats you like family. Our team brings decades of automotive expertise wrapped in a genuine approach. Expect more, get more.
New Ford Vehicles for Sale near Geneva, NY
Our new vehicle inventory spans the full Ford lineup: SUVs that handle everything life throws at you, trucks that work as hard as you do, and commercial vehicles that keep businesses moving. Ford engineers their vehicles for people who actually use them to their full potential.
Some of our standout new Ford vehicles for sale include:
- Ford F-150
- Ford Explorer
- Ford Mustang Mach-E
Shopping smart means shopping informed, and our online inventory page checks both boxes. Our online tools let you filter by body style, trim level, and features. Read detailed reviews, compare specifications, and schedule test drives; all while your coffee's still warm.
Our team stands ready to answer questions, explain features, and help you find the perfect match for your needs.
Used Cars for Sale
Our used car inventory reaches well beyond Ford, covering reliable sedans, capable trucks, and family SUVs that deliver value every mile. We stock everything from low-mileage luxury models to sensible economy cars perfect for new drivers.
Every vehicle on our lot undergoes a thorough inspection and honest financing. We believe in transparency, so you'll get the complete vehicle history, maintenance records, and condition report upfront. Recent arrivals hit our lot regularly, so swing by Geneva to see what's new.
Certified Pre-Owned Ford Vehicles
Smart buyers know that certified pre-owned often beats brand new. The Ford certified pre-owned program takes the guesswork out of used car buying. These vehicles earn their certification through rigorous inspections and come with exciting perks.
The Ford Blue Advantage program offers two certification levels. Gold Certified vehicles are six years old or newer with under 80,000 miles. They pass a detailed 172-point inspection. Blue Certified vehicles can be up to 10 years old with under 120,000 miles, and they complete a 139-point inspection.
Both titles bring different perks:
|
Gold Certified |
Blue Certified |
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12-Month/12,000-Mile Limited Warranty AND 7-Year/100,000-Mile Powertrain Limited Warranty |
|
|
24/7 Roadside Assistance |
24/7 Roadside Assistance |
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22,000 FordPass™ Rewards Points for your first two service visits |
11,000 FordPass™ Rewards Points for your first service visit |
Every certified vehicle includes a CARFAX® Vehicle History Report™ so you know its complete story before signing anything.
Flexible Ford Financing near Geneva, NY
Our finance team understands that car buying should fit your life. We work with local families and professionals to create payment plans that make sense for their specific situations and goals.
Looking for the lowest monthly payment on that used SUV? Need flexible terms for your growing family? We'll sort through the options together in a straightforward, relaxed environment. Our team explains lease options, purchase plans, and long-term expectations in plain English.
Get a head start with our online financing application. Applying for pre-approval is fast, secure, and lets our finance professionals line up the best options before you arrive.
Expert Ford Service & Genuine Parts near Geneva, NY
When maintenance time rolls around, or when that check engine light decides to make a sudden appearance, our certified technicians have you covered. Our Ford service center handles everything from routine oil changes to complex diagnostics with the same attention to detail.
We work efficiently, we work smart, and we respect your time. Our technicians use genuine OEM Ford parts for every repair, ensuring long-lasting performance and warranty protection. Prefer handling Ford service for yourself? Our parts center stocks everything you need for DIY projects.
When you need Ford service near Geneva, our online service scheduler makes appointments easy to book.
Contact Our Geneva Ford Dealership Today!
When you're driving through Geneva, Canandaigua, and Rochester, NY, think of us as your automotive home base. Friendly Ford is proud to be part of this community, serving neighbors who need reliable vehicles and a team they can trust.
Take a few minutes today to explore our inventory online, schedule a test drive, or reach out with questions.
We're Here For You
Friendly Ford of Geneva always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Jamie was excellent! This was the best car buying experience ever!!!
Jamie was an amazing sales lady, Her communication and willingness to help me through process was extraordinary 😎
Highly recommend working with Rich in sales, he made my entire purchase quick and easy. He was never pushy and extremely knowledgeable on all the trucks I inquired on. Definitely a 5 star experience!
I had to take my 2024 Ford Bronco sport in for some electrical problems. I called in and spoke with Erica. She was friendly and was able to get me quite quickly. When dropped my vehicle off, I met Jeannie, the service Manager. She was extremely knowledgeable and very welcoming. I was able to get my vehicle back at the end of the day. Jeannie and her crew did a fantastic job, not only fixing my vehicle, but putting me at ease and keeping in touch with me. I understood what the repair was and felt it had been resolved. The customer service was fantastic. I felt like a very important customer. Thank you to all who helped! A refreshing change in todays world!
Awesome experience buying my new F350 Lariat!
Jamie S, is the absolute best! Thank you for our new 26 F250
Everyone was super friendly and professional. They were also super helpful and phenomenal customer service. I would highly recommend these guys to anyone
I've always been one to keep my vehicles in top shape for all the time I own them and have trusted Friendly Ford for over 20 years to accomplish that! I want it done right the first time every time and they have never disappointed me! John B.
1st time that I can honestly say that my purchasing a new vehicle. Was a fantastic experience! Be sure to see Rich at Friendly Ford!
Help me manage a warranty issue with Ford corporate, they were very professional and customer focused thru the process.
Nick is a great salesmen !!! Top tier
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456