Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
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Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford
Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I was extremely happy with my salesman Joe Lucerne and his low pressure but responsive approach .I had been shopping for a while and looked at several different vehicles at other ford dealerships and Friendly had just what I wanted at a fair price.
Joe Lucarine exellent salesman. I purchased my New F150 from Joe. First ford I have ever purchased. Purchased New chevy truck every 3-4 years for last 40 years. I love my new Truck. Hands down best sales experience I have had to date. Thanks Joe, Patrick Schultz
Joe was an excellent salesman. Got us every discount we were entitled to. Love my new Maverick. Just had it in to have mud flaps installed. Service department was excellent.
Great customer service. Nice people and good prices. Ask for Jamie she will do everything you need and is great at what she does!
Chris my salesman has been amazing!!!! I absolutely love my car!!!! I have been there for service and now for sales and I can not say how amazing this dealership has been. Everyone is always friendly and so helpful. They answer my questions and have always been so accommodating. Thank you to Alex Cote also for all your advice when fixing my vehicles. You have always been honest and upfront when doing maintenance on my vehicles. This dealership is one that should write the books in both sales and service! Thank you!
FRIENDLY FORD BENT OVER BACKWARDS FOR ME, THEY WERE VERY UNDERSTANDING AND WORKED WITH ME IN EVERY WAY WITHIN THERE POWER! I WOULD DEFIANTLY RECOMMEND THEM, IVE BEEN TO MANY DEALERSHIPS OVER THE YEARS AND NEVER FELT MORE COMFORTABLE AND APPRECIATED, BIG THANK YOU TO KYLE BROWN, MATT HILLYARD AND RYAN SCAGLIA , KEEP UP THE GOOD WORK AND I HOPE TO DEAL WITH YOU IN THE FUTURE
Great people to work with, Sara was an excellent sales person who really went above and beyond to help me with any stress involved in purchasing and getting on the road with my new truck
Had a great experience at Friendly Ford in Geneva. Joe was very helpful and made the car buying experience less intimidating. We also had the pleasure of working with Phil who was very knowledgeable and easy to talk to. They put our wants and needs at the forefront of this transaction and we’re not pushy in any way. Making such a large purchase can be stressful Joe and Phil helped to make it stress free. Thank you!
Rich, Mike and Phil were all great to meet and work with. I traveled over an hour to visit Friendly Ford and all 3 of them went above and beyond to figure out a deal that worked for me. I have been searching for the right full size bronco for over a year now and these guys made it happen from start to finish in roughly 3 hours. They had me in my new bronco by 4pm same day. First class service, I will buy from again. Chris
No pressure or games. My sales representative Chris Metcalf went above and beyond to make the experience very pleasant. Thank you!
I went in to look at the new mustangs and they had a great selection. We worked with Sara Reynolds and she was awesome. We drove home in a new car on the same day. Dealership was very friendly just like the name says.
Mark Yates was excellent to work with. He promised to take good care of me and he did! From start to finish!! I have purchased my last 4 vehicles from him!! Thanks Mark!!
We’ve worked with Mark Yeatts for years, he’s gotten us into amazing vehicles with amazing deals! He’s definitely become part of the family! I couldn’t thank him enough for working with us and giving our family just what we need when it comes to vehicle! 10/10 recommend working with him and he will continue to be our favorite salesman! -Paul and Trisha Lathey
Mark Yeatts is great, we bought a 2023 bronco sport and 2019 ranger from him and are very pleased, highly recommended!
Joe is great -answered all my questions and very thorough-our family buys all our vehicles here 11
Kyle Lacey Is my go to person any time I need something done I call Kyle and he has taken care of me 350% It could be an oil change, tires are low anything to do with my jeep and is he ALWAYS WILLING TO HELP ME AWESOME AWESOME Jeff Mckee AWESOME Guy to work with he is always there to make sure I'm taking care of getting me new vehicles . plus taken care of them if there is a problem. Jeff even said if the radio went I could call him and he would sing really loud to me . LOL These two guys are the best can't say enough about them . Thank you so much for looking out for me.
It was a pleasure working with them they made it real easy. I will come back
Brandon is a always great to work with. I will continue to come back to him for my vehicle needs.
Got my wife and I both new super duties, Mark Yattes was outstanding going above and beyond to make this a smooth process. Need a new or used ride ask for Mark.
My husband and I just bought 2 new super duties, Mark Y was our sales man and he went above and beyond for us. We highly recommend Friendly Ford and MOST Definitely ask for Mark Y you won't be disappointed.
Awesome experience with Brandon and Phil. Appreciate the effort that was put in to getting me into my new 2022 Escape!!!!!!!!!
Joe at Friendly Ford is the BEST! I recently bought a truck from Friendly Ford and Joe was my salesman. He was patient, kind, and honest. I previously had a bad experience at another dealership in Rochester so I was nervous going in but Joe made the process very smooth and easy. The staff at Friendly Ford was knowledgeable and knew exactly what they were doing when It came to self-employed individuals. I noticed something under the truck that caught my eye and the dealership covered fixing it for no additional cost. They also provided me with new tires, an oil change, and breaks before I rolled off the lot! I highly recommend Friendly Ford!
Been searching for a new truck for awhile now. Stopped into Friendly Ford, got a pleasure to work with Nick Basset. He was outstanding with helping me locate a truck that fit my needs. He negotiated with not just me but as well as my family to get a good price that fits my range. It was such a great pleasure working with him.
Great place and could not be happier with my purchase. I was treated with respect by the salesperson Joe. He was able to answer any questions that I had and allowed me time to make my decision. Absolutely would recommend the business and the salesperson.
The dealership name is a great example of the experience you will have. Everyone is friendly, helpful and goes out of their way to make you feel welcome and satisfied. The dealership is clean and modern. I also got the best offers from them! Thank you!
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456