Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford
Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
It was a busy Saturday morning and completed the work in reasonable time. Very pleased.
My recent service at Friendly Ford in Geneva, NY was excellent. I have had service here a number of times and have always had a good experience.
Another happy customer. She’s great at her job. Miss Swartout is amazing almost as if she put you under her purview.
Exceptional Car Buying Experience Our recent experience at Friendly Ford was nothing short of outstanding. From the moment we arrived, Nick and Matt went above and beyond to ensure every member of our family of six felt comfortable and included in the process. This wasn’t just about selling a truck it was about making us feel valued as customers. My husband, who is known for being detail-oriented and meticulous, was thoroughly impressed. Matt and Nick patiently addressed every question and concern, offering clear and thorough explanations without any pressure. He worked tirelessly to accommodate our preferences and find a vehicle that suited our needs perfectly. The dealership itself was welcoming and family-friendly, with plenty of space for our kids to relax while we discussed options. It’s rare to find someone who can juggle professionalism with such a personable approach, but Matt and Nick made it seem effortless. By the end of the day, we drove away not just with a fantastic truck, but with the confidence that we made the right choice. If you’re looking for a dealership that truly puts customers first, I can’t recommend Friendly Ford and Matt and Nick enough. We’ll definitely be returning for our future car/truck needs!
Donovan DEredita is a great, compassionate, friendly sales person. We are leasing a car from friendly ford and Donovan’s knowledge of the EV vehicle was remarkable. Even if we have questions we stop at Friendly Ford and he is very willing to explain to us. Donovan puts the Friendly in Friendly Ford. - H.Michael and Patricia Bartran
Stopped in to Friendly Ford in Geneva to look at cars . I was greeted in the lot by Donovan. All of our questions were answered without hesitation. Donovan was very knowledgeable, patient and above all was not pushy. I had a great experience and will be back for all of my car needs
Jamie was a very warm, receptive, and responsive person to work alongside with on our journey toward a new vehicle, that initially we were reluctant to pursue. She helped us get the best deal, using all available resources, and therefore, we couldn't walk away! We highly recommend her for her professionalism, attention to detail, and admirable work ethic!
Bought a suv and the salesman was very nice and also met the owner as well
A pleasure as always.
Awesome
Great service and nice people. Highly reccomend.
Jamie Swarthout, We would like to thank you for a very warm welcome to your Friendly's Ford Family. Being able to receive our New Kia Forte at the ending of 2024 is a beautiful beginning to 2025. You have definitely proven your heart was with us during this purchase of a safer vehicle. Thank you Jamie.
Nick was amazing. Guided us through everything of trade-in and purchase and never made it sales pitchy and we sincerely appreciated that approach. Finance team with John great to work with too, couldn’t have asked for a better experience!
Friendly Ford and Geneva really took great care of me. I went there and bought a vehicle recently Ford Maverick and the service was exemplary. I also brought that vehicle back for its first service. I was extremely impressed with how quick and throw that it was completed so much so that I also brought my other Ford Bronco sport back two weeks later and had it serviced there And they did a phenomenal job.
We were down a vehicle and needed a specific truck to fill the need. Mr. Hulse diligently led the way to a proper solution to our needs. It was obvious that others were working with him behind the scenes to get the truck we needed in our hands. It was nice to see Friendly Ford put this together for us without a hitch. Service, knowledge and commitment not often seen today.
Ryan and Ben in the service department is great. Service techs are quick and perform very well.
Great service. Very friendly and done very fast. I couldn't be happier. Great people.
On Saturday, October 19th, 2024 we were traveling from Michigan to Ft Drum when our Factory Battery had expired near Geneva. Ben, from Friendly Ford, helped us during their busy schedule and replaced our battery. We were very thankful for the curtesy we received from Ben and Jamie. We were able to complete our 11 hour trip without further emergencies. Thank you again Ben and Jamie for your professionalism, time, and help! Lee and Rebecca.
The Friendly Ford service department is awesome! They always accommodate my appointment requests and I regularly take my 2016 F-150 there for service. The garage has a large viewing window in the waiting area so you can watch the progress of your vehicle too. One of the service managers, Ben, has particularly good customer service skills. And while nothing is cheap these days, their service fees are the best in the Fingerlakes region. I trust this dealership and highly recommended them 👍🏻
Friendly Ford is a great place to buy a truck for car. I was pleased with their extensive inventory. Sales professional were respectful and attentive to my individual needs. The delivery process was flawless, everything went smooth. I was especially impressed with the sales manager and salespersons genuine desire to provide red carpet treatment and ensure my needs were met.
Great dealership and overall all sales service and finance
I've purchased my last 2 vehicles from Friendly Ford and I've had a great experience both times. I recently had to finance a new vehicle and only had one day to figure something out. Joe Lucarine was absolutely fantastic during the whole process. He was extremely helpful and got me into a vehicle that I love. I definitely recommend Friendly Ford if you're looking for a new or used vehicle!
Friendly Ford has best service and sales in region, and I would recommend them to friends and family. Service writers and tecs are all trained via Ford Motor Company at a college level. Consumers will not get treated more fairly at any other dealership other than the Friendly automotive dealerships. These are not just words; I have experienced this level of professionalism at previous appointments.
Great to work with! Very happy.
Outstanding service!! Traveling in my van to the east side of the USA when I got a transmission service required message. Called around and was told these guys are the best for big vans. Called and spoke to Ryan the service manager and got an appointment for the day I would be arriving. Made it for 1pm and got there at 10:30am. Ryan got me in immediately to be diagnosed. Ordered part and delt with my extended warranty company and 8am the next morning the work began. Got a loaner car so me my little dog and I could go to the local park. By 1pm my van was test drove and was ready to continue on my travels. Super big thank you to Ryan and everyone who loved on my dog and gave her treats and made me feel important too. If I lived around here, this would be the only place I would go!!
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456