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Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford

Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I had a very positive experience working through buying a couple vehicles from Brandon Warne over at Friendly Ford. Each of the purchases we very honest and straight forward. I ended up getting 3 vehicles within a matter of days and will definitely be back if I need something else!
Been searching for a new truck for awhile now. Stopped into Friendly Ford, got a pleasure to work with Nick Basset. He was outstanding with helping me locate a truck that fit my needs. He negotiated with not just me but as well as my family to get a good price that fits my range. It was such a great pleasure working with him.
After searching for days for a Raptor for the right price I found exactly what I was looking for at Friendly Ford. I drove 6 hours to get the truck on Saturday and Michelle was fantastic she even stayed a little late to accommodate me and I was able to take the truck home. Michelle and team were great I highly recommend.
Thank you all so much for everything! Donovan & Phil were phenomenal! Truly a fantastic experience and team!
Jeff McKee is a great person to do business with. I highly recommend Friendly Ford.
An absolutely amazing experience, my salesperson Michelle was once again outstanding. This is the second car I personally have purchased from her and Friendly Ford and the third for our family. The experience has been extremely enjoyable and painless everytime.
Very helpful and great experience buying a car! Came in and didn’t feel pressured and employees genuinely seemed like they were wanting to help me find exactly what I was looking for!
Joseph Lucarine was my sales rep, he handled my all of my concerns, quickly and without delay. Thank you for a great experience.
So happy with my purchase. Joe was so easy to deal with, Answered all my questions and was able to find just what I needed. I am glad that I traveled out of my area and came to Friendly Ford.
Great place and could not be happier with my purchase. I was treated with respect by the salesperson Joe. He was able to answer any questions that I had and allowed me time to make my decision. Absolutely would recommend the business and the salesperson.
I couldn't ask for a better experience! I bought a bronco sport with the assistance of nick. The process was done before I arrived. Go see friendly ford and you won't be disappointed.
Friendly Ford staff and service after the sale are top notch. Highly recommend them if you're looking for a Ford vehicle.
I had an amazing experience working with Michelle. She was able to answer all of my questions and more! Her patience with me (I'm not a super knowledgeable car person, so I have a lot of questions) was refreshing to see in a dealership setting. I would HIGHLY recommend working with her to find your next car!
Went on friendly fords Geneva dealership website just browsing for the new Escape , After a day or two we had got a text from Sales Manager, Michelle Miller which at that time overlooked, about A day or two later again she had reached out with another text , Long story short , Made appointment with Michelle Miller sales manager , We went in and my wife fell in love with the Bronco Sport instead of Escape, Miss Miller could have not been more open friendly and kind and considerate of Tammy’s wants in her new Bronco Sport , She is one of the best Sale Rep- we have ever dealt with in making you feel welcome and a very comforting in the store , We cannot speak more kindly and candid of how she makes you feel with no pressure what so ever , I think I have babbled enough, If anybody is in the market for a new or used vehicle please take the time to look her up , Again her name is Michelle Miller , Freindly Ford , Geneva Ny , Thank you so much again Mam , Sincerely, Troy & Tammy Lancaster
Thank you Mike Damico for the outstanding customer service and expertise in helping me find the perfect truck, you rock!
Had a great experience buying my vehicle at Friendly Ford. Smooth process and great customer service all around. Nick did a good job. My wife bought her vehicle from This dealership with Nick as her salesman and had the same experience. Thank you !
Everyone here made every part of the car buying experience as easy as possible. Highly recommend chris metcalf for sales.
From the sales experience when I purchased my f150 to the service shop everyone, every time has been extremely friendly and responsive to all my questions and has handled everything professionally and with the best customer service. When my truck is in for service work they always communicate with me along the way with anything they see that might need attention!
Go sales team
Definitely a must shop here experience! Especially if you are lucky enough to have Chris as your salesperson! I went in expecting the worst (car dealers, car salespeople...) and was very pleasantly surprised! Everyone is, remarkably, friendly! And they really want to do well by their customers. They did well by me and I was only buying a used Tesla from them! Highly recommend! (Especially Chris)
The dealership name is a great example of the experience you will have. Everyone is friendly, helpful and goes out of their way to make you feel welcome and satisfied. The dealership is clean and modern. I also got the best offers from them! Thank you!
My go to ford dealer people are friendly parts are readily available shop work is done fairly quick and done right
Chris Metcalf did a great job selling me a new to me Toyota Avalon, Would highly Recommend!
Service team is always attentive and helpful!
I have been buy cars and trucks for a long time and my latest purchase from Friendly Ford of Geneva had to be one of the easiest transactions to date. Both Michelle M and Nate were so friendly and accommodating from the beginning, I guess that is why they call it "Friendly Ford". It was a fair price for the vehicle I was purchasing and fair trade for the vehicle I was trading in. Great Experience!
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456