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Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford

Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Bought a used vehicle from Dan and was very happy with the process. He was helpful and answered all of my questions in a timely manner. He helped streamline the process and I was able to drive away with my car in a few short days!
Recently bought a used car from Dan at Friendly Ford in Geneva. My wife and I had a great experience. Dan was knowledgeable and took the time to find answers to all of our questions. It was an easy, smooth process to buy our car and we couldn’t be happier with the service!
We recently purchased a 2022 Jeep Wrangler from Friendly Ford, and the experience was outstanding from start to finish. Daniel Frisbee guided us through every step with professionalism and ease, his attention to detail and customer service made the entire process seamless. In finance, John Getner truly went above and beyond to secure a phenomenal interest rate and loan package, demonstrating expertise and dedication. Thanks to their exceptional service, I’ll continue to recommend Friendly Ford to my family and friends for all their automotive needs.
We had an amazing experience at Friendly Ford of Geneva! From test driving to the final steps, the process was seamless, fun and they answered all of our (many) questions. They took the time to find the best vehicle for our family. We will definitely be recommending them to our family and friends! Special thanks to Mike and Donovan!
Great dealer best experience buying a vehicle was a Chevy guy ford is better in every aspect even their dealers
Start out by saying I have been a customer for more than thirteen years now. Jeff Bill and Ryan helped figure out a bad situation with my tires with a 2022 F150 Black Ops with 14000 miles. They went above and beyond what any dealer would have done in this situation.Highly recommend buying or servicing your vehicle here.Thanks again guys much appreciated!
This was my second vehicle purchase from Friendly Ford and the service was excellent. My Mustang was rolled off the truck that morning and I drove it home that afternoon.
Awesome experience with the whole Ford team, in particular the service department. My car broke down while I was visiting the area and I was fairly freaked out. Ben, Ryan, and Donovan made sure I was ok from the first phone call. They got my car looked at first thing that morning and could not have been nicer or more patient with me as I worried about how to get back home. 2-3 hours later my car was fixed and I was safely ready to start the journey back home. Kudos to the full team! Y’all are amazing!!
After some miscommunication early on, Mike (sales manager) reached out and remedied things. Likely will earn my business from it.
Just bought a F350 and couldn't wished for a better experience. Donovan worked with me tirelessly throughout the sales process. He is professional, genuine, and extremely considerate. He would proactively take care of every detail before I even mention anything. You can't find this type of professionalism easily anymore. The most impressive part is EVERYONE at the dealership was so compassionate and helpful. From when Michelle greeted me in to Kirk wrapping up the finance step to Nancy giving me an 1 hour ride to pick up a trade in, I haven't had such experience elsewhere. I'm so glad to find this local dealership that still cares for customers unlike the couple other big names in the region gobbling up every local dealership at the expense of long-term customer relationship. Please support this local gem! Overall, Friendly deserves a 6 star rating if Google allows it.
Always loved taking my previous cars to friendly for service, but buying a car was just as easy. Thank you to my awesome salesman Dan for getting me into a new to me car, was a easy experience 10 out of 10 recommend
Great place, very clean and really friendly, our sales person, Langhston Smith was awesome. We love our new Maverick.
Langston and John(FM) were amazing! Had issues with the insurance cards not fault to them. But they were patient and so calm! They were nothing short of fantastic! I would urge anyone to go to these guys! Got me in a truck that I wanted!!
I've used friendly Ford service for years but this was my first time utilizing their mobile repair service and it was wonderful and very convenient.
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456