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Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford

Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Mark Yeatts was one of the best salesmen we’ve ever worked with. He was very kind and listed to our wants. He wasn’t pushy and really went about and beyond for us. Highly recommend Mark and his expertise.
I was completely pleased with the purchase of my new vehicle. Phil and Brandon made it very easy and transparent to complete the deal for my car!
100 percent customer satisfaction!! Top to bottom. I have bought every ShelbyGT500 and Shelby F150 from Friendly Ford. Extremely polite, on top of everything everytime. I can not dream of doing business with anyone other than Friendly Ford and I live 3 hours away! Great Job my friend Brandon. Class act personified. Thank you for finding my Eleanor!!! Justin Besaw To John and all management also super job as always!!! Everything is always very transparent and that is much appreciated!! Can't wait to get my car home!!
I had a great smooth experience buying my vehicle from Brandon Warne. The buying process moved at a very comfortable pace and I was given all the information by Brandon to get the deal that my family needed. Hope to be back in a few years!
I've bought at least 6 cars through Friendly over the last decade and have always found them to be fantastic, a real no hassle situation. Special shout out to Joe Lucarine my salesman on the last 4 trucks I've purchased. Very nice guy in a low pressure environment makes the buyer feel good! Would and have recommended Friendly Ford as well as Joe many times!
Phil and Joe made our experience smooth and flawless. Layed out all our options and answered all our questions Our family will be back!! Five Stars!!!!
After several months of consideration and trying to decide if the time was right to purchase a used or new truck, I saw this 2021 Ram Rebel listed for sale at Friendly Ford Geneva. I showed the listing to my wife and daughter, they both insisted on taking a ride to Friendly Ford to look at the truck. We were greeted by Joe Lucarine who was a very hospitable and knowledgeable salesman. He was attentive and more than willing to answer any and all my questions before, during and after our test drive. I decided to purchase the vehicle and Joe Lucarine continued to be the consummate professional throughout the entire process, smoothly and expeditiously processing all of my paperwork. Joe certainly made my entire purchase experience at Friendly Ford Geneva an absolute pleasure. The finance department was as attentive as Joe and I have to say that the whole process was flawless due to the staff at Friendly Ford Geneva. I couldn’t be happier with my new Ram Rebel. I can highly recommend Friendly Ford Geneva to anyone looking to purchase a vehicle.
Bought a truck from Matt today great experience!
I work for a company with a large fleet and its hard enough finding a Dealership that can will work on the F-450s and up, but Friendly Ford got a truck of ours in ASAP. It broke down out of town we got it Towed there and their service team and advisor Miguel got right on it. kept our down time to a minimal and were very responsive and amazing to work with. Highly recommend!
Friendly Ford did a great job to listening to me when I told them my issue I was having. They got my Expedition right in to get checked out and get the issue fixed. All around very good experience.
Nick did a great job, this is our third vehicle from friendly ford I would definitely recommend them to friends. Nick did not pressure us into any vehicle he was very attentive to what we were looking for, hope we will love our new power boost f150
Consistently happy with Friendly Ford! From ordering a new vehicle, buying a new vehicle from the lot, buying a used vehicle from the lot - post purchase support and their service even with our used Jeep purchase - it's all excellent! Highly recommend Friendly!
Nate "sales manager" a very caring person, he will bend over backwards to satisfied customer. 👍👍👍👍👍
Brandon is a always great to work with. I will continue to come back to him for my vehicle needs.
Got my wife and I both new super duties, Mark Yattes was outstanding going above and beyond to make this a smooth process. Need a new or used ride ask for Mark.
My husband and I just bought 2 new super duties, Mark Y was our sales man and he went above and beyond for us. We highly recommend Friendly Ford and MOST Definitely ask for Mark Y you won't be disappointed.
Great experience before and after the sale! Will def be going back. The guys were very knowledgeable, kind and made it happen quickly! I bought a vehicle and my friend in Florida also bought one and they shipped it the next day! Thank you Friendly Ford!
Awesome experience with Brandon and Phil. Appreciate the effort that was put in to getting me into my new 2022 Escape!!!!!!!!!
Just bought a 2023 Bronco Sport and I absolutely love it! Donovan was so kind and very helpful! I will definitely be asking for him next time I buy a new car! Thank you!
Chris was able to find the truck we wanted, he was amazing to work with. And the rest of the staff were very helpful. Would highly recommend going to this dealership.
Love the people and the great service ... It's nothing like waiting watching tv and eating popcorn...
Joe at Friendly Ford is the BEST! I recently bought a truck from Friendly Ford and Joe was my salesman. He was patient, kind, and honest. I previously had a bad experience at another dealership in Rochester so I was nervous going in but Joe made the process very smooth and easy. The staff at Friendly Ford was knowledgeable and knew exactly what they were doing when It came to self-employed individuals. I noticed something under the truck that caught my eye and the dealership covered fixing it for no additional cost. They also provided me with new tires, an oil change, and breaks before I rolled off the lot! I highly recommend Friendly Ford!
Joe at Friendly Ford is the BEST! I recently bought a truck from Friendly Ford and Joe was my salesman. He was patient, kind, and honest. I previously had a bad experience at another dealership in Rochester so I was nervous going in but Joe made the process very smooth and easy. The staff at Friendly Ford was knowledgeable and knew exactly what they were doing when It came to self-employed individuals. I noticed something under the truck that caught my eye and the dealership covered fixing it for no additional cost. They also provided me with new tires, an oil change, and breaks before I rolled off the lot! I highly recommend Friendly Ford!
This was our 5th purchase from Friendly. We are happy with the purchase and the attentiveness of our sales pro Nick. We will definitely purchase another vehicle from Friendly when the time comes.
Nick made the whole process quick and easy with no pressure. I would definitely buy another vehicle from him and dealership. dealership was really nice with a ton of inventory.
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456