Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford
Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Recently purchased a 2025 explorer from Jamie at Friendly Ford in Geneva, she was very responsive, friendly, and accommodating. I highly recommend her if you are in the market for a new vehicle.
Just got my 2nd f150 from Chris Metcalf. Extremely professional, polite and kid friendly sales team. Very quick and easy buying experience. Definitely recommend.
Prompt, courteous and professional!!
I was extremely happy with my salesman Joe Lucerne and his low pressure but responsive approach .I had been shopping for a while and looked at several different vehicles at other ford dealerships and Friendly had just what I wanted at a fair price.
Best service ever!
We will always use Friendly Ford for service and now that we had the chance to buy a truck here there is no stopping them.
The Best service! From start to finish. No hassle, everything is smooth and quick. Rich H always gets me into the vehicle I want with no hiccups! Love My Ford Explorer!!
Simply the best car-buying (or car-leasing) experience we've ever had! The salespeople at Friendly Ford were responsive to every question we had. They moved quickly and thoroughly, and their pricing beat that of other dealers we were working with. I want our next car to be a Ford, just so we can return to this dealership.
Joe Lucarine exellent salesman. I purchased my New F150 from Joe. First ford I have ever purchased. Purchased New chevy truck every 3-4 years for last 40 years. I love my new Truck. Hands down best sales experience I have had to date. Thanks Joe, Patrick Schultz
Chris Metcalf made our buying experience amazing. The paperwork was complete, the car was detailed, the service was amazing start to finish. I will return for my cars in the future!!!!!
Jamie was great with answering my questions . Guidance was wonderful. Very happy with all of my experiences! Thank you
We've been working with Lucas there and he's been great.
Great place the best.if you want a Ford go there you'll be happy.
Super convenient and hassle-free buying experience. Mike, John, Mark, and the entire team were great to deal with! Great prices on my new truck and trade-in, and loving my new F-250!
Great customer service, especially in the parts department! The entire shop is beautifully maintained, as well. Five stars!!!
Third vehicle we have purchased from Friendly Ford & Chris M as our salesperson. Very professional & efficient! Makes car buying a pleasant experience!
I always have great experiences there. This is my second vehicle I have bought from Friendly Ford and it continued to tell everyone how accommodating and flexible they are in helping in anyway!
Never disappointed with the service I get every time I go there
We purchased a Ford Maverick hybrid that had to be ordered to get the features we wanted. The Friendly Ford sales person kept us appraised of the order process and delivery date. When the vehicle arrived on time Ford had increased the MSRP but the dealer honored the price agreed at the time the order was placed. The delivery and familiarization process was very complete and well done.
Very good buying experience. Appreciate the communication and transparency. Came from >40 miles away for this particular car, passed over many other Ford dealerships on the way. No regrets!
I went in on a Wednesday, Thursday I had a new Ford escape! Joseph Lucarine was beyond accommodating and helpful, the transition to a new car was a smooth one! Thank you Friendly Ford of Geneva!
Joe my salesman was very helpful and got me the price i wanted, not only for my trade-in but also for the vehicle i bought. All of the people there were very helpful and timely with all communication
Jamie was wonderful to deal with. We will continue to do business with her, and Friendly Ford for future business and personal vehicles. Jamie was willing to work with us via text and phone, which is great for our busy schedule.
You can't beat the level of service at friendly ford. Top notch
I have purchased and serviced with Friendly Ford for many years now and have never been disappointed.
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456