**Dealer-installed purchase only. Limit one (1) rebate offer per retail customer vehicle and limit of 15 vehicles per fleet eligible customer. $130 tire rebate or 28,000 Ford Rewards bonus Points on a set of four Goodyear®, Cooper®, Hankook, Bridgestone, Firestone, Pirelli, Yokohama®, Toyo®, and Nitto® tires. $50 tire rebate and $80 service allowance or 28,000 Ford Rewards bonus Points on Michelin and BFGoodrich® tires. Toyo medium/commercial truck and Motorsport patterns are excluded. Must have an activated Ford Rewards account (formerly known as FordPass® Rewards) within 60 days of qualifying activity to receive Ford Rewards Points. Points are not redeemable for cash and have no monetary value. Point earning and redemption values are approximate and vary by products and services redeemed. See the Ford Rewards Program Terms at FordRewards.com for information regarding expiration, redemption, forfeiture, and other limitations on Ford Rewards Points. Points will be awarded within eight weeks of rebate submission. Offer valid 5/1/26 to 7/6/26. Submit rebate by 8/6/26 online at Ford.com/service-rebates or by mail-in rebate form; rebate payment will be sent by mail. See a participating U.S. dealership for vehicle applications and offer details through 7/6/26.
Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford Geneva!
Life around Geneva, Canandaigua, and Rochester, New York, moves at its own pace. You've got kids who need rides to practice, work commutes along Lake Front Drive, and maybe a boat trailer waiting for the next Finger Lakes weekend. Friendly Ford gets it because we live here, too.
We're the family-owned Ford dealership that actually treats you like family. Our team brings decades of automotive expertise wrapped in a genuine approach. Expect more, get more.
New Ford Vehicles for Sale near Geneva, NY
Our new vehicle inventory spans the full Ford lineup: SUVs that handle everything life throws at you, trucks that work as hard as you do, and commercial vehicles that keep businesses moving. Ford engineers their vehicles for people who actually use them to their full potential.
Some of our standout new Ford vehicles for sale include:
- Ford F-150
- Ford Explorer
- Ford Mustang Mach-E
Shopping smart means shopping informed, and our online inventory page checks both boxes. Our online tools let you filter by body style, trim level, and features. Read detailed reviews, compare specifications, and schedule test drives; all while your coffee's still warm.
Our team stands ready to answer questions, explain features, and help you find the perfect match for your needs.
Used Cars for Sale
Our used car inventory reaches well beyond Ford, covering reliable sedans, capable trucks, and family SUVs that deliver value every mile. We stock everything from low-mileage luxury models to sensible economy cars perfect for new drivers.
Every vehicle on our lot undergoes a thorough inspection and honest financing. We believe in transparency, so you'll get the complete vehicle history, maintenance records, and condition report upfront. Recent arrivals hit our lot regularly, so swing by Geneva to see what's new.
Certified Pre-Owned Ford Vehicles
Smart buyers know that certified pre-owned often beats brand new. The Ford certified pre-owned program takes the guesswork out of used car buying. These vehicles earn their certification through rigorous inspections and come with exciting perks.
The Ford Blue Advantage program offers two certification levels. Gold Certified vehicles are six years old or newer with under 80,000 miles. They pass a detailed 172-point inspection. Blue Certified vehicles can be up to 10 years old with under 120,000 miles, and they complete a 139-point inspection.
Both titles bring different perks:
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Gold Certified |
Blue Certified |
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12-Month/12,000-Mile Limited Warranty AND 7-Year/100,000-Mile Powertrain Limited Warranty |
|
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24/7 Roadside Assistance |
24/7 Roadside Assistance |
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22,000 FordPass™ Rewards Points for your first two service visits |
11,000 FordPass™ Rewards Points for your first service visit |
Every certified vehicle includes a CARFAX® Vehicle History Report™ so you know its complete story before signing anything.
Flexible Ford Financing near Geneva, NY
Our finance team understands that car buying should fit your life. We work with local families and professionals to create payment plans that make sense for their specific situations and goals.
Looking for the lowest monthly payment on that used SUV? Need flexible terms for your growing family? We'll sort through the options together in a straightforward, relaxed environment. Our team explains lease options, purchase plans, and long-term expectations in plain English.
Get a head start with our online financing application. Applying for pre-approval is fast, secure, and lets our finance professionals line up the best options before you arrive.
Expert Ford Service & Genuine Parts near Geneva, NY
When maintenance time rolls around, or when that check engine light decides to make a sudden appearance, our certified technicians have you covered. Our Ford service center handles everything from routine oil changes to complex diagnostics with the same attention to detail.
We work efficiently, we work smart, and we respect your time. Our technicians use genuine OEM Ford parts for every repair, ensuring long-lasting performance and warranty protection. Prefer handling Ford service for yourself? Our parts center stocks everything you need for DIY projects.
When you need Ford service near Geneva, our online service scheduler makes appointments easy to book.
Contact Our Geneva Ford Dealership Today!
When you're driving through Geneva, Canandaigua, and Rochester, NY, think of us as your automotive home base. Friendly Ford is proud to be part of this community, serving neighbors who need reliable vehicles and a team they can trust.
Take a few minutes today to explore our inventory online, schedule a test drive, or reach out with questions.
We're Here For You
Friendly Ford of Geneva always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Awesome place to shop, extremely transparent. 10/10 would recommend to anyone in the market.
We had a great experience at Friendly Ford. Jamie was extremely professional, knowledgeable and efficient. We were able take our Ford home the same day. Would return here for our next vehicle!
I was extremely happy with my salesman Joe Lucerne and his low pressure but responsive approach .I had been shopping for a while and looked at several different vehicles at other ford dealerships and Friendly had just what I wanted at a fair price.
Joe Lucarine exellent salesman. I purchased my New F150 from Joe. First ford I have ever purchased. Purchased New chevy truck every 3-4 years for last 40 years. I love my new Truck. Hands down best sales experience I have had to date. Thanks Joe, Patrick Schultz
Joe was an excellent salesman. Got us every discount we were entitled to. Love my new Maverick. Just had it in to have mud flaps installed. Service department was excellent.
Great customer service. Nice people and good prices. Ask for Jamie she will do everything you need and is great at what she does!
Chris my salesman has been amazing!!!! I absolutely love my car!!!! I have been there for service and now for sales and I can not say how amazing this dealership has been. Everyone is always friendly and so helpful. They answer my questions and have always been so accommodating. Thank you to Alex Cote also for all your advice when fixing my vehicles. You have always been honest and upfront when doing maintenance on my vehicles. This dealership is one that should write the books in both sales and service! Thank you!
FRIENDLY FORD BENT OVER BACKWARDS FOR ME, THEY WERE VERY UNDERSTANDING AND WORKED WITH ME IN EVERY WAY WITHIN THERE POWER! I WOULD DEFIANTLY RECOMMEND THEM, IVE BEEN TO MANY DEALERSHIPS OVER THE YEARS AND NEVER FELT MORE COMFORTABLE AND APPRECIATED, BIG THANK YOU TO KYLE BROWN, MATT HILLYARD AND RYAN SCAGLIA , KEEP UP THE GOOD WORK AND I HOPE TO DEAL WITH YOU IN THE FUTURE
I inquired about 2 vehicles online. After being hounded by phone, text and email I finally got time to make an appointment to come look at them. When I arrived there 1 vehicle couldn't be found and no salesman knew about the appointment. After a very long wait we did a test drive of a vehicle with a very dirty interior which is surprising since you expect a car listed for sale to be cleaned. Upon completing looking at vehicles the salesman valued my trade and input the wrong info about my car. They made me wait nearly a half hour only to offer me less than half of what other dealers had offered but stood by their flawed estimate. After leaving they never followed up with me and I'm led to believe they really don't care about their used vehicle customers and are focused on new vehicle sales only. The vehicles were nice and I would have purchased them but was forced to shop elsewhere. I would advise people to only consider Friendly Ford for new vehicle purchases or they may be treated similarly.
Great people to work with, Sara was an excellent sales person who really went above and beyond to help me with any stress involved in purchasing and getting on the road with my new truck
Had a great experience at Friendly Ford in Geneva. Joe was very helpful and made the car buying experience less intimidating. We also had the pleasure of working with Phil who was very knowledgeable and easy to talk to. They put our wants and needs at the forefront of this transaction and we’re not pushy in any way. Making such a large purchase can be stressful Joe and Phil helped to make it stress free. Thank you!
Rich, Mike and Phil were all great to meet and work with. I traveled over an hour to visit Friendly Ford and all 3 of them went above and beyond to figure out a deal that worked for me. I have been searching for the right full size bronco for over a year now and these guys made it happen from start to finish in roughly 3 hours. They had me in my new bronco by 4pm same day. First class service, I will buy from again. Chris
No pressure or games. My sales representative Chris Metcalf went above and beyond to make the experience very pleasant. Thank you!
I went in to look at the new mustangs and they had a great selection. We worked with Sara Reynolds and she was awesome. We drove home in a new car on the same day. Dealership was very friendly just like the name says.
Mark Yates was excellent to work with. He promised to take good care of me and he did! From start to finish!! I have purchased my last 4 vehicles from him!! Thanks Mark!!
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456