Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.

Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.

Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.

Welcome to Friendly Ford

Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
I had the Please to work with Eric in Sales, I highly recommend to ask for him, Eric will go out of his way and do anything to make sure you get the Vehicle you want. Eric keeps in Contact with you. Very professional person to work with. Again Highly recommend Eric.!!!!!!!! Rose Fay from Penn Yan
I recently visited Friendly Ford for an oil change and tire rotation on Saturday. I really didn’t want to drive to Canandaigua to my typical dealer. Given the high volume of customers, I anticipated a wait, but Ryan and the service team went above and beyond to accommodate me as quickly as possible. Despite having more than eight customers ahead of me and a scheduled lunch break, Ryan ensured that my vehicle was attended to efficiently. Since I’m a Geneva local, I opted to leave my car and requested a call once the service was complete. A few hours later, I received confirmation that both the oil change and tire rotation were successfully completed. I was pleasantly surprised by the pricing, at the same rate I had previously paid for just an oil change at another dealership, I received both services here. Overall, the professionalism, efficiency, and fair pricing have earned my loyalty. I will definitely be a returning customer.
Jamie was fantastic! Highly recommend her to anyone who is looking to purchase a new Ford!
Very good experience with my truck purchase from Friendly Ford Thanks Dan Frisbee great job!!
Recently had a repair issue with our vehicle. Kyle Holden the service representative was very understanding and apologetic. Took our vehicle in the same day as it may have been a safety issue. Turned out it wasn't but was fixed promptly and efficiently. All were very professional. I have taken my vehicles here for a number of years now and would highly recommend their service department. Very courteous and proficient.
Very good customer service with the Service Department.
Best car buying experience I’ve ever had. On line pricing with incentives was real. Negotiated deal over the phone and through texts with Chris (great sales agent). Got all incentives plus a couple grand mire discounted.
Dan was really great to work with & the entire team created a very smooth and efficient customer experience!
Worked with Dan Frisbee in sales. Great customer service, very happy with the trade/deal. Highly recommend calling Dan Frisbee in sales.
I can't begin to tell you what a fantastic dealership Friendly Ford is. From the time I walked into their beautiful bright showroom, sat at a private sales station, I knew I came to the right spot. I worked very closely with Mike and his sales rep Brandon. They made my buying experience flawless, relaxing, with zero pressure. John, the finance manager, had everything laid out and explained what each paper was I signed. They made it well worth the hour and a half drive. Highly recommended! Thanks again to Mike and his staff.
Great place to purchase a vehicle and have it serviced
Very warm, comforting and they reassure you about your vehicle
Excellent customer service. They worked hard to make me a happy customer. I will always recommend Friendly Ford of Geneva. ❤️🦄🌈
Love this truck!!!
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456