Introducing the Ford Family
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Built for the
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford
Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Sara made my experience with finding a new car very fast and much easier than I expected, she is amazing. definitely would recommend to everyone.
Bought my first EV this week from Nick and had an overall great experience at Friendly. Even with an electrical failure delaying the test drive/purchase process by a few days, Nick was great with communicating the status and providing updates on its availability while the fault was diagnosed and repaired. Happy to say my new Mach-E is now charging peacefully in my garage.
Great people to work with, Sara was an excellent sales person who really went above and beyond to help me with any stress involved in purchasing and getting on the road with my new truck
Over the course of many years, we've purchased Ford trucks and SUVs from dealerships in Oswego, Clay, Central Square, Fayetteville, and, most recently, Friendly Ford of Geneva. The service department at Friendly Ford has consistently been the most professional, courteous, accurate, reliable, and functional service department of any of the aforementioned dealerships we've visited in the past. Our travel to Friendly Ford in Geneva takes a little more than an hour from our home in Cicero, and we do it each time our Edge or F150 needs an oil change, inspection, or something greater. The managers and service techs at Friendly Ford are far and above the most professional service group of any of the dealerships we have purchased from in the past. We'll continue to make that 75-minute drive for each of our upcoming service needs. Friendly Ford of Geneva makes it well worth the trip. Thanks to all of you for the ongoing amazing service you provide to us and our vehicles!
I did not buy anything yet but they were very nice.
Friendly Ford is a 5 star dealership. Have recommended them to many friends and family.
"Friendly" is an understatement. These guys are awesome! Hands down the best car buying experience I've ever had in 25 years of buying. Donovan D. was extremely responsive and communicative throughout a rapid 3-day turnaround. The supporting staff shows what teamwork looks like and on the day of pickup I arrived to find a better outcome ($$$) than I had expected. Over the years I've been conditioned to have to step in but the group handled everything. In the future I'm going to Friendly, buying the vehicle and letting these guys do what they do best. Thank You Friendly!
Never have I ever dealt with such a knowledgeable, friendly, low pressure, my best interest in mind, forward thinking sales professional than Chris Metcalf at Friendly Ford. Chris totally took all the time needed to assist me in the buying decision of my gorgeous 2021 F150, with no pressure ever! He really goes the extra mile. John in financing is all about making things streamlined and simple for the client, no loose ends to worry about, which to me was very important. I am super excited to experience great things in their service dept ,as well, in the future! Chris and other folks that I am friends with speak SO highly of the fantastic techs and writers there in their beautiful , state of the art shop. I recommend the Friendly experience highly.
Great having mobile service for a recall.
Friendly ford was an amazing place to go for my first car. As a first time buyer I walked in there not knowing much and Kyle was extremely happy to help. I told him what I needed and my situation and he found the perfect little toyota corolla for me. He was able to answer all of my questions and make the entire experience very easy and smooth. I would highly recommend Friendly ford to anyone, and thank you to Kyle for making my experience amazing!
One of the easiest and best car buying experiences I have ever had. This is the 3rd car my family has purchased with Joe at Friendly Ford in Geneva. Joe was very efficient answered all of our questions and went the extra mile for us. We greatly appreciate that. Phil was also super helpful. Both kept our best interest, wants and needs at the forefront of this transaction. We felt we were in good hands while making such a large purchase. Thanks Friendly Ford of Geneva!
Had a great experience at Friendly Ford in Geneva. Joe was very helpful and made the car buying experience less intimidating. We also had the pleasure of working with Phil who was very knowledgeable and easy to talk to. They put our wants and needs at the forefront of this transaction and we’re not pushy in any way. Making such a large purchase can be stressful Joe and Phil helped to make it stress free. Thank you!
I worked with Nick. He is very thorough, knowledgeable, relaxed, and most importantly… HE LISTENED. Not once did he try and push me in a direction I didn’t want to go into. He helped me as much as he could. I was interested in the one Ford Ranger on the lot. I was honest, told him I was going to check elsewhere for comparison. I would like to say that within an hour and a half we were back and I signed the papers and am now a proud and happy owner of a yellow/orange 2021 Ford Ranger XLT!! If you are in the market, please take the time and stop in and look and ask for Nick
Good people 👍
I had a great experience at Friendly Ford in Geneva. Joseph Lucarine Was a tremendous help in getting me my dream car! He and the rest of the team was very patient and understanding. Thank you for all you do!
Friendly ford has been very accommodating from start and to current. Thank Friendly!
Rich, Mike and Phil were all great to meet and work with. I traveled over an hour to visit Friendly Ford and all 3 of them went above and beyond to figure out a deal that worked for me. I have been searching for the right full size bronco for over a year now and these guys made it happen from start to finish in roughly 3 hours. They had me in my new bronco by 4pm same day. First class service, I will buy from again. Chris
They can fix anything.
My experience with Friendly Ford of Geneva New York is above and beyond they are kind friendly listen to what your needs are and show you everything that you need to know about your vehicle I 100% trust this place
Brandon Forjone worked hard to find me what we wanted. Was hard cause The Explorers we were looking for all had recalls for the 360 cameras. Ended up with an XLT that had all the options we wanted. If possible they will find what you’re looking for!! Thanks again!!
Highly recommend Donovan as a salesman. He made the car buying experience stress free and flawless. Thank you to ALL the Friendly Ford Crew of Geneva, NY.
Friendly Ford was by far the BEST experience I’ve ever had with any dealership I’ve worked with in the past! The name is so fitting - from the moment I walked into their building, the staff was incredibly friendly and inviting!! Joe was simply the best salesperson anyone could ask for as well!! He was thorough, transparent, great sense of humor and made sure I fully understood everything from paperwork to the vehicle itself! Even the finance team was incredibly friendly and so quick with the process!! Thank you Joe & Friendly Ford - I absolutely LOVE my new F-150!!!
I am very glad I stopped at Friendly Ford to check out an Expedition they had on the lot. Overall, I am extremely impressed by the Dealership and with my salesman, Joe Lucarine. There were no sales pitches or pressure to buy, Joe was very friendly, polite, patient, knowledgeable, accommodating, and willing to answer all my questions, even after the sale. It is obvious that he cares about his customers, thus I would highly recommended Joe and Friendly Ford if you are looking to purchase a vehicle. The name on the dealership truly describes their staff and the experience you will have whether you are just looking at a vehicle or buying, they will treat you will respect and truly make it a “friendly” experience. Thanks again Joe for going above and beyond during the test drive, giving me time to think about the purchase, and following up with my experience after the sale…I’ll be back again when I am ready to purchase my next vehicle.
We came from out of state to purchase a specific vehicle. Nick was great during the whole process. He responded quickly to all my communications and questions. Sent me pictures I requested of the vehicle. I could not have been more pleased with how this purchase went. It was a long drive for me but well worth it!!!!
We are located at
1077 Route 5 & 20
Geneva , NY 14456