Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
We’re always looking for vehicles to stock our lot with. Get an easy, no obligation, online quote for your vehicle.
Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Road Forward
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford
Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Jamie Swarthout, We would like to thank you for a very warm welcome to your Friendly's Ford Family. Being able to receive our New Kia Forte at the ending of 2024 is a beautiful beginning to 2025. You have definitely proven your heart was with us during this purchase of a safer vehicle. Thank you Jamie.
Nick was amazing. Guided us through everything of trade-in and purchase and never made it sales pitchy and we sincerely appreciated that approach. Finance team with John great to work with too, couldn’t have asked for a better experience!
Friendly Ford and Geneva really took great care of me. I went there and bought a vehicle recently Ford Maverick and the service was exemplary. I also brought that vehicle back for its first service. I was extremely impressed with how quick and throw that it was completed so much so that I also brought my other Ford Bronco sport back two weeks later and had it serviced there And they did a phenomenal job.
We were down a vehicle and needed a specific truck to fill the need. Mr. Hulse diligently led the way to a proper solution to our needs. It was obvious that others were working with him behind the scenes to get the truck we needed in our hands. It was nice to see Friendly Ford put this together for us without a hitch. Service, knowledge and commitment not often seen today.
Ryan and Ben in the service department is great. Service techs are quick and perform very well.
Great service. Very friendly and done very fast. I couldn't be happier. Great people.
On Saturday, October 19th, 2024 we were traveling from Michigan to Ft Drum when our Factory Battery had expired near Geneva. Ben, from Friendly Ford, helped us during their busy schedule and replaced our battery. We were very thankful for the curtesy we received from Ben and Jamie. We were able to complete our 11 hour trip without further emergencies. Thank you again Ben and Jamie for your professionalism, time, and help! Lee and Rebecca.
The Friendly Ford service department is awesome! They always accommodate my appointment requests and I regularly take my 2016 F-150 there for service. The garage has a large viewing window in the waiting area so you can watch the progress of your vehicle too. One of the service managers, Ben, has particularly good customer service skills. And while nothing is cheap these days, their service fees are the best in the Fingerlakes region. I trust this dealership and highly recommended them 👍🏻
Friendly Ford is a great place to buy a truck for car. I was pleased with their extensive inventory. Sales professional were respectful and attentive to my individual needs. The delivery process was flawless, everything went smooth. I was especially impressed with the sales manager and salespersons genuine desire to provide red carpet treatment and ensure my needs were met.
Great dealership and overall all sales service and finance
I've purchased my last 2 vehicles from Friendly Ford and I've had a great experience both times. I recently had to finance a new vehicle and only had one day to figure something out. Joe Lucarine was absolutely fantastic during the whole process. He was extremely helpful and got me into a vehicle that I love. I definitely recommend Friendly Ford if you're looking for a new or used vehicle!
Friendly Ford has best service and sales in region, and I would recommend them to friends and family. Service writers and tecs are all trained via Ford Motor Company at a college level. Consumers will not get treated more fairly at any other dealership other than the Friendly automotive dealerships. These are not just words; I have experienced this level of professionalism at previous appointments.
Great to work with! Very happy.
Outstanding service!! Traveling in my van to the east side of the USA when I got a transmission service required message. Called around and was told these guys are the best for big vans. Called and spoke to Ryan the service manager and got an appointment for the day I would be arriving. Made it for 1pm and got there at 10:30am. Ryan got me in immediately to be diagnosed. Ordered part and delt with my extended warranty company and 8am the next morning the work began. Got a loaner car so me my little dog and I could go to the local park. By 1pm my van was test drove and was ready to continue on my travels. Super big thank you to Ryan and everyone who loved on my dog and gave her treats and made me feel important too. If I lived around here, this would be the only place I would go!!
100 percent solid people to service your vehicle and to buy from .
This was the best experience I have had buying a new car. Really enjoyed working with Nick and the other Ford people.
Highly recommend this Ford dealership. Very knowledgeable on the Ford vehicles. Nice sales staff. They found the exact Ford Explorer that I was looking for!
Donovan D’Eredita Is extremely knowledgeable, friendly and helpful. Not pushy at all great to work with and made getting a new car extremely easy! I will be recommending him to anyone who needs a new truck or car! Friendly ford in Geneva is the place to go!!
Recently purchased a 2025 explorer from Jamie at Friendly Ford in Geneva, she was very responsive, friendly, and accommodating. I highly recommend her if you are in the market for a new vehicle.
Just got my 2nd f150 from Chris Metcalf. Extremely professional, polite and kid friendly sales team. Very quick and easy buying experience. Definitely recommend.
Prompt, courteous and professional!!
I was extremely happy with my salesman Joe Lucerne and his low pressure but responsive approach .I had been shopping for a while and looked at several different vehicles at other ford dealerships and Friendly had just what I wanted at a fair price.
Best service ever!
We will always use Friendly Ford for service and now that we had the chance to buy a truck here there is no stopping them.
The Best service! From start to finish. No hassle, everything is smooth and quick. Rich H always gets me into the vehicle I want with no hiccups! Love My Ford Explorer!!
Get Directions
We are located at
1077 Route 5 & 20
Geneva , NY 14456