Introducing the Ford Family
Service For Your Vehicle, Peace of Mind For You
Get the most out of your vehicle from the techs who know it best.
Sell us your car, even if you don’t buy from us.
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Start early, get approved online before you shop.
Fill out our quick credit application and we’ll work with you to find the right vehicle that you can afford.
Built for the
Your job has never been tougher. And we’ll be here to help you keep working. Ford Commercial Vehicles are engineered to withstand the severity of everyday on-the-job duty.
Welcome to Friendly Ford
Geneva's Favorite Ford Dealer!
If you're looking for a friendly, knowledgeable, and helpful team of sales professionals to assist you while you purchase a new Ford vehicle, then Friendly Ford is the place for you. We're a small, family-owned Ford dealer near Canandaigua, Auburn, and East Rochester, with a reputation for excellent customer service, fair and reasonable pricing, and a great selection of vehicles.
At Friendly Ford, you can purchase or lease a vehicle, finance your next automotive purchase, and keep your vehicle running smoothly for years to come.
We're Here For You
Friendly Ford always puts customers first!
Don’t take our word for it: Read our reviews and see what everyone is saying.
Sales experience was excellent. Joe was honest and provided great service. The dealership was very inviting and then atmosphere was very modern. Great experience overall
Joe L. was my salesman when I purchased a 2020 Nissan Rogue. He was very good and I would recommend him and the entire Friendly group!
Chad good to work with... got new used car from them ... very honest we felt... Chad not there we worked with Joe... he was great
I was just browsing 350's.....no pressure, no hassle.
The whole experience was a pleasant one. Chris was very nice to deal with and explaining everything showing off the dealership. Would recommend any one the give friendly ford a try.
I had a really great car-buying experience at Friendly Ford. Chris was great finding the right car for my family that also fit our budget. I got a great price on my trade and I know Friendly stands behind their cars. Thanks so much!
Brandon Warne always takes care of us. I would never go any where else. Feel comfortable, no pressure and far from the normal car buying process. A+
I had such a nice experience getting a car from Daniel. Came in one day and agreed on numbers, specially my trade value! Not push at all. Buying a car is always overwhelming for me, but not this time. Next day came back and took the car home.
This is the second Ford that I've purchased from Friendly Ford in the past 12 months. The salesman, Joe Lucarine, fit me into the perfect car that met and exceeded my requirements -- I couldn't be happier with my purchase.
Nick was a great salesman. He was easy to deal with no pressure, and no hassle. I would highly recommend him. The finance manager was also great to deal with. He was informative and a pleasure to work with. I will along with my family buy from them in the future.
I had a very specific truck in mind when I started my long search then I stopped to see Nick Bassett At Freindly he found what I needed quickly for the right price he got my paperwork and everything done in a timely manner very professional very courteous would definitely recommend and definitely will be back for my next truck thanks Nick!!
Very nice people there
Big thanks to Friendly Ford on the new truck. Brandon Warne, Ben Austin and Nate Murphy are pros! Its couldn’t have been any easier. A+
I worked with Chris Metcalf to buy my wifes brand new explorer timberline, the experience was so good and personable that I came back 2 weeks later and bought my new truck through him. He keeps you informed through the whole process and does not do the whole pushy salesmen thing. He keeps everything up front and honest. He even made himself available on his day off. Most recommended car salesman out there in my opinion. If you want a relaxed car buying experience go to Friendly Ford in geneva and ask for Chris.
I purchased a new Ford ecosport from the geneva location and everything was fast and easy . Sales man was helpfull and friendly . Looking forward to geting the Ford maverick soon as posible from the same location.
I bought a new Explorer Timberline, Brandon Warne was great to deal with, as well as the whole Friendly team. Brandon made the process so easy and went over the whole vehicle with me to show me how all the bells and whistles worked. There’s definitely no place like Friendly Ford, 10/10 every time!
Chris Metcalf was very helpful went out of his way to throughly make sure I was happy. Thanks Chris He is the only dealer we deal with because he is that way!!
We came back to this dealership just for Brandon Warne!! He’s excellent!
Salesman was very knowledgeable and friendly. He helped set up the remote start on my phone along with linking my phone up in the vehicle.
Just bought a 2017 Chevy volt form their sales guy Nick. He made it a relaxed and easy experience.
Our family has purchased several cars here- great service and attention to detail. Joe and Phil were professional and made it easy
Joe is the best he puts up with my picking on him! He was honest and forthright with his info. I would recommend him to anyone!
I just bought the third vehicle I've gotten from Friendly and as always, I'm not disappointed. My salesman was never pushy, answered all of my questions, including the ones I didn't think to ask and he even remembered me from more than two years prior when I bought the car I was trading in for my new one.
The best service ever greeted right at the door quick and efficient service a great overall experience and found what I needed right away I.
Love the service department here. I recommend this dealership to all my family and friends for anything and everything. They go above and beyond my expectations not just in selling me vehicles but in maintaining them as well. JUSTIN is a definite go to when ever I need to schedule a visit in. 100% worth the 45 min drive in good weather. Love love love this place!
We are located at
1077 Route 5 & 20
Geneva , NY 14456