Customer Testimonials

Great experience! My husband and I were in the market for a new to us truck, so we reached out to David Scherer who had us work with Donovan. Donovan was great to work with, funny, friendly, honest, and he got us in the truck of our dreams! Such a great group of people, great personalities, down to earth, and honest! We felt no pressure at any point! Thank you to David, Donovan, and Ashley! Such a great experience!!

Absolutely zero transparency in how long appointments take. It went from 2 hours to 3 hours... Over 3 hours later, still waiting. Staff has lots of excuses but zero solutions.

Fast and reasonably priced

Great dealership! The complete process was very easy, no pressure, prompt communication, friendly dealership environment.

This was my first experience with friendly ford. They were very helpful and accommodating. It was a relief to have non pushy salesmen as well!

Ask for Anthony! Great experience with him, second time buying my vehicle from Friendly Ford. Thank you!

Work was done fast and professionally. I came from over 2hrs away just to work with them, specifically Anthony and John. Will do work with them in the future.

Great dealership! They always have a great selection of vehicles. Everyone we have had any contact with has been great!

Dan was fantastic with the sale of my truck!

Stopped in and talked with Donovan, very helpful. I will be recommending him to friends/family.

Ricky holmes is the best!!! he was vey helpful and kind

Ricky was great! Very pleasant and kind!!

Overall a fantastic experience from start to finish. Donovan, John, and Matt were AMAZING! Love my truck and will be sure to be back with my family!

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Great process and sales staff was attentive. We will be back after this lease is up.

No pressure, pleasant experience

This was my first buying experience with Friendly Ford of Geneva, but it was one of the best car buying experiences I have had. The atmosphere at the dealership was low pressure, which made me feel comfortable from the start. My salesman, Joe Lucarine and management were honest and direct throughout the buying process, and were able to the get me into the truck I wanted while staying within my budget. I would definitely buy from Friendly again!

I recently purchased a 2026 Ford Explorer at Friendly Ford. The service I received from beginning to end was top notch. Joseph Lucarine was patient with me and answered all my questions. He was very knowledgeable of the car and made me feel very comfortable with my choice. If you are looking to purchase a new vehicle I would recommend Friendly Ford and ask for Joe!

Me and my wife paid $400 for an ignition switch waited on the car went to leave and car would not crank ray came out seen it was not cranking and said something was not right and to being it back but because my wife did and bad review on this company she was told not to bring the vehicle back we also reported them to BBB their technician must have e came out of school we have tried NUMEROUS OF TIMES even ask to speak to the owner and he REFUSED to talk with us but he responback to REVIEWS ... Read More

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Google - Oct 23, 2026

Me and my wife paid $400 for an ignition switch waited on the car went to leave and car would not crank ray came out seen it was not cranking and said something was not right and to being it back but because my wife did and bad review on this company she was told not to bring the vehicle back we also reported them to BBB their technician must have e came out of school we have tried NUMEROUS OF TIMES even ask to speak to the owner and he REFUSED to talk with us but he responback to REVIEWS WOW! they o er charge JENNY their service manager straight out lie to BBB saying my wife was verbally abusive but yet we been coming their for years,yeah right, an the fact they tell a CUSTOMER not to co.e back AFTER taking their money and the issue is still not fixed saids a lot about this company before coming here look at their lowest reviews and you will see we ARE NOT the only ones complaining or their service dept. Or customer service, we are spreading the news for people knowledge, linked In, newspaper, all social media outlets I want my money back or car fixed, I am appalled at the fact we were told NOT TO COME BACK all because my wife did a bad review and the car still not working but we are out of $400 but this recording we have of Ryan when we first got their and when he tried the car for himself seen it still would not crank will let the judge know who is lying and the reason we recorded because we were lied to before by one of their service men makes me think did they ever change the oil like they said they did they are ripping off! Check the lowest reviews because they never show up and you will see we are not the only complaint

Donovan D is extremely friendly and made buying our new to us (used car) extremely easy! When something went wrong he did not hesitate to fix the issue immediately! He is kind, caring, friendly and very professional! We will go to Donovan for all of our needs. Thank you Donovan and Friendly for being the best!

Very good salesman helped wife very much

Would definitely recommend, supper nice people and amazing customer service!!!

Friendly Ford Geneva is the best!

Took my car in for a recall for a brake hose, brakes are so spongy now. More time out of our life to buy brake fluid and bleed the brakes ourselves.

Our experience with this dealership has been incredibly frustrating, both in service and sales. Service Department: My husband ordered his F-150 here and decided to purchase upgraded tires. After waiting, he was informed that one of the technicians had damaged his rim, requiring him to return once a replacement arrived. When he came back, the wrong tires had been installed. Between the damaged rim, the additional trip, and the incorrect tires, a significant amount of time was wasted. Sales Department: Despite the service issues, I decided to give the dealership another chance and look at a Expedition one morning. Someone ... Read More

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Google - Oct 13, 2026

Our experience with this dealership has been incredibly frustrating, both in service and sales. Service Department: My husband ordered his F-150 here and decided to purchase upgraded tires. After waiting, he was informed that one of the technicians had damaged his rim, requiring him to return once a replacement arrived. When he came back, the wrong tires had been installed. Between the damaged rim, the additional trip, and the incorrect tires, a significant amount of time was wasted. Sales Department: Despite the service issues, I decided to give the dealership another chance and look at a Expedition one morning. Someone had been test-driving the Expedition MAX for most of the day, so when I received a call that it just arrived back that evening, we arranged for a more in-depth test drive the following morning. When I arrived, there was mud inside the new vehicle, and I was only given the opportunity to drive it around the block. Not exactly the experience you expect when considering a major purchase. My husband and I later received texts about another Expedition MAX that had arrived. After the holiday weekend, my husband texted the salesperson to let him know we would be coming in that morning to see it. The salesperson said he wasn't in but had let the team know we were on our way to view the vehicle. When we arrived, the vehicle wasn't there, and the staff didn't even think the vehicle existed. I asked to speak with the manager, but instead of anyone coming over to address my concerns, we watched people talking amongst themselves by a computer. At that point, we decided to leave. We have already purchased a vehicle from this dealership (and another from Friendly Ram) and were seriously considering purchasing another one that costs close to six figures. You would think that repeat customers making such a significant purchase would receive better service, communication, and basic courtesy. Between the service department's mistakes and the sales department's lack of organization and customer care, this experience has been unacceptable from start to finish. Management is clearly not as involved as they should be. Save yourself the time and frustration. We expected much better, especially as returning customers, and will be taking our business elsewhere.

The service was outstanding. I was in and out in less than 30 minutes. Perfect!!

Staff were wonderful and showed me several options. Gave me the best deal and worked to get me what i was looking for. Recommend Friendly Ford Geneva! Thanks!

Our salesman (Rich) made our purchase quite knowledgeable found just what we looking for ! Thanks Rich

Ricky was awesome. Thank you! And also thank you John, you were also great!

All very friendly staff..and very knowledgeable about the vehicles they selling

I have purchased many vehicles in the past and Joe did a fantastic job with my new truck purchase. He made the whole process seamless and pleasant. I highly recommend Joe and Friendly Ford.

Friendly Ford is amazing on servicing trucks. They always get us in really quick, and the service reps are extremely friendly and professional, the cost is reasonable. A world of difference better than their competitor in Elmira Ferrario Ford where we will never return. We will give them any of our business going forward.

I will never do business with them again.

Easiest dealer I’ve ever worked with. Talk to Ricky in sales. He’s a great guy and will take care of you. They had what I wanted were reasonable and I bought the truck. Pretty good coffee too.

Seems a lemon was sold. Vehicle has been in their shop nearly more than the time it has been owned. Getting the run around. Sometimes lemons happen; do right by the customer and honor your values --make it right since the issues haven't been able to be fixed.

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Salesman Nick of Friendly Ford was very helpful with finalizing the sale of a new vehicle. If your looking for a new car or truck gggive them a look.

Great experience getting my new truck! Anthony Manzari was friendly, professional, and made the whole process easy and stress-free. Highly recommend working with Anthony!

Service was very professional, done on time and even reduced my charge as it was an expensive repair

We had a great experience at Friendly Ford. Anthony was a pleasure to work with along with the rest of the staff. We would certainly recommend them when looking for a new car.

Cruised the website for some used vehicles and found a handful but decided to do it the old fashioned way and just drive out there and cruise the lot and see what fancied me and my wife. $10,000 cash in my pocket with a desirable trade ready to go. No prices visible on any of their vehicles. Just a ploy to get you inside and upsell ya. That's really annoying for young millennials like me and wife. We don't want to talk to a salesman unnecessarily. I will find the salesman when we see something we like. You guys ... Read More

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Google - Aug 28, 2026

Cruised the website for some used vehicles and found a handful but decided to do it the old fashioned way and just drive out there and cruise the lot and see what fancied me and my wife. $10,000 cash in my pocket with a desirable trade ready to go. No prices visible on any of their vehicles. Just a ploy to get you inside and upsell ya. That's really annoying for young millennials like me and wife. We don't want to talk to a salesman unnecessarily. I will find the salesman when we see something we like. You guys don't know the current generation very well. We aren't afraid of people by any means I just don't have the time and patience for that kind of s***. Took my money to Maguire Ford cruised the lot saw a price and vehicle that fit our needs and desires and bought it. You may not care about people like me with a measly 10k buying a used car but I can promise you we are not the first ones to do this.

Sevive rep was very polite got my vehicle in on time of my scheduled appointment an in a 1/2 hour my car was ready to go ,all four brand new tires were installed.The service rep came an informed me the car was ready, a big shout-out to the crew.I would highly recommend Friendly Ford in Geneva NY.

I continue to have very pleasant experiences at Friendly Ford in Geneva, NY when I take my motor vehicles in for services.

I've worked with many dealers over the years, not many like Friendly Ford. I purchased two vehicles from them and they did everything they could to earn my business both times. Ricky is a great salesman to deal with. No high-pressure tactics, just a fair deal that most other dealerships can't beat. Had a minor contractual issue, but John, the Finance manager went above and beyond to make it right. Everyone says they'll write a good review, but most find it to be too much trouble. They way they do business is worth the effort to say ... Read More

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Google - Aug 21, 2026

I've worked with many dealers over the years, not many like Friendly Ford. I purchased two vehicles from them and they did everything they could to earn my business both times. Ricky is a great salesman to deal with. No high-pressure tactics, just a fair deal that most other dealerships can't beat. Had a minor contractual issue, but John, the Finance manager went above and beyond to make it right. Everyone says they'll write a good review, but most find it to be too much trouble. They way they do business is worth the effort to say thank you and let others know that this is a company that's a pleasure to do business with.

Donavan did a fantastic job with everything. 5 stars and very pleased!

Erica at Friendly Ford was absolutely outstanding. We were up in the Finger Lakes from out of town when we had an unexpected issue with our vehicle, and being without a vehicle away from home can be incredibly stressful. Erica went above and beyond to get us worked into the schedule and made sure we were taken care of from start to finish. She communicated every step of the way, kept us informed about what was happening, and was always professional, friendly, and incredibly easy to deal with. Most importantly, she genuinely seemed to care about helping us get back ... Read More

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Google - Aug 18, 2026

Erica at Friendly Ford was absolutely outstanding. We were up in the Finger Lakes from out of town when we had an unexpected issue with our vehicle, and being without a vehicle away from home can be incredibly stressful. Erica went above and beyond to get us worked into the schedule and made sure we were taken care of from start to finish. She communicated every step of the way, kept us informed about what was happening, and was always professional, friendly, and incredibly easy to deal with. Most importantly, she genuinely seemed to care about helping us get back on the road and minimizing the inconvenience. It’s rare to have a service experience where you feel like someone is truly advocating for you, but that was our experience with Erica. She made a frustrating situation considerably less painful and turned what could have been a very difficult experience into a very positive one. I would highly recommend Erica and Friendly Ford to anyone needing service. Erica is a tremendous asset to the dealership, and we really appreciate everything she did for us!

Donovan DEredita is a great, compassionate, friendly sales person. We are leasing a car from friendly ford and Donovan’s knowledgeable .Even if we have questions we stop at Friendly Ford and he is very willing to explain to us. Donovan puts the Friendly in Friendly Ford. - H.Michael and Patricia Bartran

Service department is excellent, friendly staff, great waiting area, always a pleasure to visit.

Friendly Ford was excellent to work with. Joe Lucarine took care of everything for an out of state purchase. Very professional and very prompt on all communication. When a couple of issues came up when I arrived to pickup the vehicle, the staff quickly took care of them and resolved all concerns. They were a pleasure to work with.

Great dealer experience. Very professional and prompt with communication. Handled an out-of-state sale very well. Joe Lucarine was great to work with.

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Prompt service. Excellent and courteous staff.

This purchase was the second vehicle I have bought from this dealership, They have a no nonsense approach to sales and I am satisfied with the transaction. Their service department is their biggest asset to this dealership. I drive 40 minutes one way just to have my services done here. I have had services done and recalls and warranty work all done here. They are top notch, very professional and have always addressed any issue I have had. My most recent salesman, Joe Lucarine was very helpful and pleasant for me and my wife to deal with. Friendly Ford of Geneva, ... Read More

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Google - Aug 2, 2026

This purchase was the second vehicle I have bought from this dealership, They have a no nonsense approach to sales and I am satisfied with the transaction. Their service department is their biggest asset to this dealership. I drive 40 minutes one way just to have my services done here. I have had services done and recalls and warranty work all done here. They are top notch, very professional and have always addressed any issue I have had. My most recent salesman, Joe Lucarine was very helpful and pleasant for me and my wife to deal with. Friendly Ford of Geneva, AAA+++

Not what it used to be. I have bought 3 vehicles from them over the years. I have always gotten maintenance done there as well. It used to be the service writers new each customer by name. They provided exceptional service by knowing their customers and what vehicle they drove. Now service comes off as youre just another number. Communication is lacking when it comes to service. My last vehicle turned out to be a dud. I had to have the engine replaced at 30k miles. Good thing I bought a warranty. Days would go by with zero contact about progress. ... Read More

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Google - Jul 29, 2026

Not what it used to be. I have bought 3 vehicles from them over the years. I have always gotten maintenance done there as well. It used to be the service writers new each customer by name. They provided exceptional service by knowing their customers and what vehicle they drove. Now service comes off as youre just another number. Communication is lacking when it comes to service. My last vehicle turned out to be a dud. I had to have the engine replaced at 30k miles. Good thing I bought a warranty. Days would go by with zero contact about progress. No one knew the answer to the status of the work being done. I was considering buying a new one and asked for a manager to work on pricing. The manger said ill take $500 off, but once again no effort made to get my business again. Its definitely changed, and i will be shopping for a new vehicle (shortly) elsewhere. How disappointing.

Car lost communication, they said needs BCM, they replaced BCM, still no communication, said needed 2nd key, ordered 2nd key, still no communication, ordered replacement BCM (they said the one installed was bad) replaced 3rd BCM and still no communication, found and repaired broken wire and miraculously vehicle was fixed???? I’ll let you draw your own conclusions!!! Find another place to get your vehicle serviced unless you want to get ripped off!

My overall is i will not go back. They just want your car after they sell it to you so they can sell it used leaving you to refinance a high loan which will leave you financing your next car payment high. Also I left my car in the handicap spot and I had to walk all over the place to get my keys then go back pay for it then wonder around to find my car because they didn't put it in the handicap spot. Thanks for making g me walk all over your building when you saw ... Read More

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Google - May 16, 2026

My overall is i will not go back. They just want your car after they sell it to you so they can sell it used leaving you to refinance a high loan which will leave you financing your next car payment high. Also I left my car in the handicap spot and I had to walk all over the place to get my keys then go back pay for it then wonder around to find my car because they didn't put it in the handicap spot. Thanks for making g me walk all over your building when you saw my handicap sign in my car. But couldn't be helpful to me.

I had a very concerning experience with Friendly Ford in Geneva, NY. I went in to purchase a part and later discovered that the exact same part on Ford’s official website was listed for around $261, while I was charged $580. That kind of markup was shocking and extremely disappointing. What made the experience worse was the lack of effort to discuss pricing or show any consideration when I raised concerns. I understand businesses can have overhead and pricing differences, but this wasn’t a small difference—it was more than double the manufacturer’s listed price. Customer service also left ... Read More

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Google - May 16, 2026

I had a very concerning experience with Friendly Ford in Geneva, NY. I went in to purchase a part and later discovered that the exact same part on Ford’s official website was listed for around $261, while I was charged $580. That kind of markup was shocking and extremely disappointing. What made the experience worse was the lack of effort to discuss pricing or show any consideration when I raised concerns. I understand businesses can have overhead and pricing differences, but this wasn’t a small difference—it was more than double the manufacturer’s listed price. Customer service also left a lot to be desired. I didn’t feel valued as a customer, and the interaction felt more focused on making a sale than helping someone fairly. As a military member, I was also disappointed to find there was no military discount or customer consideration offered. My experience left me feeling like customer satisfaction wasn’t a priority. I’d strongly recommend anyone buying parts compare prices beforehand and do their research before purchasing here. That version hits hard, sounds credible, and is less likely to get flagged or removed. Ipr valve for 6.0

Awesome place to shop, extremely transparent. 10/10 would recommend to anyone in the market.

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service terrible

I purchased my 2018 Ford F-150 2.7L Lariat brand new from Friendly Ford. The sales team was excellent. Unfortunately, my experience with the service department was the complete opposite. About three years later, just out of factory warranty, the control module that runs the screen, rear latch, heated seats, and other features failed. I contacted the service department, scheduled an appointment with Justin, and was told the control module needed to be replaced. I paid over $800 out of pocket. A few days after picking up the truck, the same issues returned — frozen screen, no radio, and rear latch not working. My ... Read More

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Google - Feb 28, 2026

I purchased my 2018 Ford F-150 2.7L Lariat brand new from Friendly Ford. The sales team was excellent. Unfortunately, my experience with the service department was the complete opposite. About three years later, just out of factory warranty, the control module that runs the screen, rear latch, heated seats, and other features failed. I contacted the service department, scheduled an appointment with Justin, and was told the control module needed to be replaced. I paid over $800 out of pocket. A few days after picking up the truck, the same issues returned — frozen screen, no radio, and rear latch not working. My wife pointed out something that didn’t make sense: if the module had been replaced, why were our phones already connected to Bluetooth? That raised serious concerns. When I checked under the hood, I noticed wiring had been disturbed. I brought this up to the staff and was told they had not touched it. After pushing the issue and explaining everything, they eventually replaced the module again. This time, we had to reconnect our phones, confirming the first replacement apparently had not been done. To this day, I continue to have wiring-related issues that cause recurring check engine lights and electrical problems. The sales team was great. The service department was not. Based on my experience, I would not recommend bringing your vehicle here for service.

The service department at this establishment is deeply disappointing and, in my opinion, warrants a formal investigation. They have charged for parts that were never installed and consistently misdiagnose vehicle issues. Unfortunately, these practices will likely be the downfall of the business. I’ve noticed many others reporting similar experiences; we should come together to report these concerns to the proper authorities.

Horrible experience from this dealership. I own another dealership, bought a truck they advertised on ACV. They cleared the check engine light before inspection. So when it ran through said no check Engine light, went for a test drive when vehicle arrives. First 30 minutes of driving check engine light comes on, goes into reduced engine power mode and has a failing CP4 pump that they knew about and hid to get top dollar wholesale. Which is a 10,000$ repair bill. Buyers beware. If they will do it to another dealer they will do it to their customers. Highly do not recommend. ... Read More

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Google - Feb 17, 2026

Horrible experience from this dealership. I own another dealership, bought a truck they advertised on ACV. They cleared the check engine light before inspection. So when it ran through said no check Engine light, went for a test drive when vehicle arrives. First 30 minutes of driving check engine light comes on, goes into reduced engine power mode and has a failing CP4 pump that they knew about and hid to get top dollar wholesale. Which is a 10,000$ repair bill. Buyers beware. If they will do it to another dealer they will do it to their customers. Highly do not recommend. Shady people

Called ahead and mentioned I wanted to test drive an explorer they had on their lot, told them I would be there in an hour. Sales guy tells me it’s in their showroom, I ask if he can have it ready for us since we were coming from out towards Buffalo. Get to the dealership, no one around, explorer still sitting in the showroom. The kicker - vehicle battery is dead. No one even bothered to CHECK before we got there. The whole experience was very weird, it almost felt as though we were inconveniencing the staff and that ... Read More

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Google - Jan 18, 2026

Called ahead and mentioned I wanted to test drive an explorer they had on their lot, told them I would be there in an hour. Sales guy tells me it’s in their showroom, I ask if he can have it ready for us since we were coming from out towards Buffalo. Get to the dealership, no one around, explorer still sitting in the showroom. The kicker - vehicle battery is dead. No one even bothered to CHECK before we got there. The whole experience was very weird, it almost felt as though we were inconveniencing the staff and that they had better things to do. Maybe they were just very busy since it was a Saturday, but not a place I’d recommend to have a “Friendly” experience.

BAIT AND SWITCH!Friendly Ford might be friendly but professional they are not . FORD is running an ad for the new Mustang Moch E for 289.00 per month ( guess what kids ) it’s a lie try 717.00 per month . I have been leasing cars for decades and they simply lie . Even with money down, there is literally no way to get to $289 per month for every thousand dollars down. You can change your monthly payment by around $30. That would mean you would have to put $15,000 down to get you $289 a month newsflash the Moch e doesn’t have a $15,000 spread from its ... Read More

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Google - Jan 14, 2026

BAIT AND SWITCH!Friendly Ford might be friendly but professional they are not . FORD is running an ad for the new Mustang Moch E for 289.00 per month ( guess what kids ) it’s a lie try 717.00 per month . I have been leasing cars for decades and they simply lie . Even with money down, there is literally no way to get to $289 per month for every thousand dollars down. You can change your monthly payment by around $30. That would mean you would have to put $15,000 down to get you $289 a month newsflash the Moch e doesn’t have a $15,000 spread from its base model to a premium model which is what they were showing . liars , bait and switch old car sales routine lost my business for life

I have bought 5 vehicles from friendly Ford over the last few years..given them my business but no more they do not stand behind there product I had a work done under warranty and the part fail again with not many miles on it they don't stand behind their work or parts, thought because I have bought 5 vehicles they would help me out their add is get more ..but you don't they told me to go to maguires if I wasn't happy wow ...I think I will

If you’re looking to buy from out of state, GO ANYWHERE ELSE. They do not know how to handle it and were happy to explain that to me. If you call to inquire about the hundreds of dollars which they overcharge because of their inability to listen, you are given attitude and spoken over. I recommend dealing with Josh who is a fair and honest salesperson at whatever location he decides to move to when he realizes that he is on a higher level than the sales “managers” here. This is coming from a person with 10+ years of dealership ... Read More

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Google - Dec 31, 2025

If you’re looking to buy from out of state, GO ANYWHERE ELSE. They do not know how to handle it and were happy to explain that to me. If you call to inquire about the hundreds of dollars which they overcharge because of their inability to listen, you are given attitude and spoken over. I recommend dealing with Josh who is a fair and honest salesperson at whatever location he decides to move to when he realizes that he is on a higher level than the sales “managers” here. This is coming from a person with 10+ years of dealership experience. Go elsewhere

Recently had taken my f150 in for repair. I purchased my vehicle from friendly and had been happy with the deal as well as the honest , ethically aware service dept which kept me loyal . I had a code for steering system fault and wanted a professional diagnostic assessment. What I received was anything but. I was quoted for a new steering rack, the actual problem was a known issue involving 3 communication wires located at the steering rack. Had the tech checking my truck actually removed the inspection plate to check they were clearly visible. I abruptly sensed that the issue ... Read More

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Google - Nov 20, 2025

Recently had taken my f150 in for repair. I purchased my vehicle from friendly and had been happy with the deal as well as the honest , ethically aware service dept which kept me loyal . I had a code for steering system fault and wanted a professional diagnostic assessment. What I received was anything but. I was quoted for a new steering rack, the actual problem was a known issue involving 3 communication wires located at the steering rack. Had the tech checking my truck actually removed the inspection plate to check they were clearly visible. I abruptly sensed that the issue was not what was presented to me. I removed my vehicle and sought out a ford trained mechanic fairly close by. It literally took him 5 minutes to find and show me the issue, as it was common. I had the repair done for a reasonable price and was back rolling. I followed up with the service manager that continued to attest to what was quoted as I requested my diagnostic charge be returned. I was denied my refund and went about my business. I will be purchasing 2 vehicles this upcoming year and all future purchases and service will go elsewhere . I would’ve just moved on but this survey popped up so here I am. Be warned as I spoke to many people that used friendly ford say the same thing!

We had a great experience at Friendly Ford. Jamie was extremely professional, knowledgeable and efficient. We were able take our Ford home the same day. Would return here for our next vehicle!

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Business manage refuses to make online deals with a trade I have had plenty others give me deals online Guess they don’t trust a cop

Absolutely horrible customer service after an accident happened with my vehicle in their shop. This is the second time I'm stopping in to give a 1 star review. The first time there was an accident involving my vehicle in their shop and because they did a horrible repair and didn't fix everything that was damaged. I left the 1 star review Following this review their social media person called me and asked me to change it and offered to have my car brought back looked at and repaired. Cool. 2 weeks after they took it they called me up saying we'... Read More

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Google - Aug 8, 2025

Absolutely horrible customer service after an accident happened with my vehicle in their shop. This is the second time I'm stopping in to give a 1 star review. The first time there was an accident involving my vehicle in their shop and because they did a horrible repair and didn't fix everything that was damaged. I left the 1 star review Following this review their social media person called me and asked me to change it and offered to have my car brought back looked at and repaired. Cool. 2 weeks after they took it they called me up saying we'll do the repairs for xxx amount. I hung up and went and got my car.... I'm over this place... Also, the sales person wasn't up front with me about the cars history before purchasing.. My fault, I'll eat that one...

Drove 2 1/2 hours to purchase a truck. Only to find out they sold the truck out from under me! Gave them an opportunity to sell me another truck.Then tried to way lowball me on my trade by showing me a KBB value of “comparable comparison” after calling him out. He pulled out the exact KBB value of my trade. Telling me he was just following the “sales script” This has got to be the shadiest car dealer I have ever been to!

Friendly ford in Geneva lost a 14 year customer today because there service department/manager showed me that they care more about the money than they do the customer. Not only did they try to nickel and dime me with stuff like cleaning battery terminals, and changing air filters but they also tried to tell me that my ELECTRIC power steering was leaking oil and that's what was possibly causing the clunking sound in the front end. Fords eps (electric power steering) is a rack and pinion with an electric motor and does not use oil.

My daughter needs transmission work as her car won’t move. I called the service dept to let them know we were towing the car to them for repair. After all a Ford vehicle should be able to be repaired at a Ford dealer right? After a brief hold the service advisor told me that seeing they didn’t sell her the car or sell her the service contact she has, that they are just to busy to look at or work on her vehicle. I was warned by another family member of how this dealers service dept treats its ... Read More

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Google - Jun 23, 2025

My daughter needs transmission work as her car won’t move. I called the service dept to let them know we were towing the car to them for repair. After all a Ford vehicle should be able to be repaired at a Ford dealer right? After a brief hold the service advisor told me that seeing they didn’t sell her the car or sell her the service contact she has, that they are just to busy to look at or work on her vehicle. I was warned by another family member of how this dealers service dept treats its customers but until I heard it for myself I assumed he was exaggerating the problem. After spending 40 years in the automotive business this has to be in my top ten unbelievable moments of how not to treat a customer.

Not a fan! Still waiting to hear from the service advisor for an appointment to fix the supposedly already fixed truck. … 2 weeks and counting.

I came, and because I didn't speak English very well, they wouldn't help me, except for one gentleman who tried to help me. Whether I speak English or not, I pay for the service they give me, and they shouldn't have racist people because you still pay for the service they provide. The receptionist was also very rude when I explained that I barely speak English. Change the staff and be more friendly. I'm going somewhere better. Update: They didn't even help me because I didn't speak English. I'd rather find another dealer. ... Read More

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Google - May 3, 2025

I came, and because I didn't speak English very well, they wouldn't help me, except for one gentleman who tried to help me. Whether I speak English or not, I pay for the service they give me, and they shouldn't have racist people because you still pay for the service they provide. The receptionist was also very rude when I explained that I barely speak English. Change the staff and be more friendly. I'm going somewhere better. Update: They didn't even help me because I didn't speak English. I'd rather find another dealer. It's not free, and I won't be cheap with racist people.

Great experience. Will definitely use friendly Ford for my future needs.

The people they have there now versus when we purchase the car back in 2022 are a joke. Their now employees are LAZY and don't want to be bothered and please don't question them about your car they get agitated like your bothering them! Here it is 6/15/26 years later they have new people a new service manager who I feel like knows nothing about cars but they have for as a service manager and she has a nasty attitude to me (my opinion) however my engine light came on I paid to get it checked to see what was ... Read More

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Google - Dec 4, 2024

The people they have there now versus when we purchase the car back in 2022 are a joke. Their now employees are LAZY and don't want to be bothered and please don't question them about your car they get agitated like your bothering them! Here it is 6/15/26 years later they have new people a new service manager who I feel like knows nothing about cars but they have for as a service manager and she has a nasty attitude to me (my opinion) however my engine light came on I paid to get it checked to see what was the problem for the engine light coming on and my car act like it doesn't want to crank they told me it was the ignition that I had to get a new one so I paid $400 to get a new one and the problem still is not fixed like this is crazy so now I'm pretty sure I will have issues with this company they going to be wanting me to pay more money out of pocket when the money that I paid should have fixed the issue if they did it diagnostic I hate and regret the day that I came to this for company I have been trying to reach this one person Ryan for 2 days now someone answered the phone and told me they cannot make Ryan pick up the phone what kind of statement is that to tell a customer then I called today and he's out so I'm pretty sure when I called tomorrow on the 16th it will be something else why he can't pick up the phone this is ridiculous I feel like now I have no other choice but to go to better Business bureau I want my car fixed I pay $400 and pay for a diagnostic to tell me why my car is doing what it's doing and it still is not fixed I told Ryan that I wanted the problem fixed whatever is making the engine light come on and make my car stop cutting off while I'm sitting at a red light the problem is not fixed this is ridiculous I feel I should not have to pay any more money when I pay $400 to get the problem fixed ridiculous!!! 10/27/26 UPDATE! The owner is lying I have requested for him to call me he has not called me yet he keeps getting Jeany the one who told me they decided for me not to come back to their establishment to call me I asked to speak to the owner these people are ridiculous please check the other reviews and still have yet to call me the owner does not care about business all they want is money the part the owner just mentioned was never mentioned to me we only discussed the ignition switch which they charged me $400 for and it's still not working! But every dog has their day they won't be open long they are a rip off who tell somebody not to come back to the establishment because you gave a bad review I had appointment to come back June 3rd for them to correct the issue and the minute I gave this update about their services I received a call and an email telling me not to come back to the establishment because they cannot satisfy me obviously you can't satisfy a lot of people because I'm not the only one that leave bad reviews of course I'm going to leave a bad review if I have been lied to and the work is not done correctly this is not the first time this has happened to me numerous times but you claim you want to talk how and you won't allow me to talk to you yeah right

Service sucks mechanics will break your equipment and not own up to it had it detailed 2 different times each time they broke something and acted like I wouldn't find out, not to mention took them multiple times to figure out what was wrong with my vehicle after they dig at your pockets, notified the manager about it still yet to get those parts fixed. With no follow up, The representative all have their nose stuck in the air, including the gm!! They are rude, disrespectful, and incompetent. Strongly recommend NOT going here.

Owner was a child. Got upset when I didn’t want to purchase an extended warranty on a new vehicle. Didn’t inspire confidence on the $45,000. This is my fifth F150. Very happy with vehicle, try McGuire or Ferrario

I was extremely happy with my salesman Joe Lucerne and his low pressure but responsive approach .I had been shopping for a while and looked at several different vehicles at other ford dealerships and Friendly had just what I wanted at a fair price.

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Joe Lucarine exellent salesman. I purchased my New F150 from Joe. First ford I have ever purchased. Purchased New chevy truck every 3-4 years for last 40 years. I love my new Truck. Hands down best sales experience I have had to date. Thanks Joe, Patrick Schultz

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Bad communication

Sales was great when i purchased my car in 2017. Didnt pressure me and helped find best deal. Service at first was great but over the last few years it has declined. I tried to give them second chances but small appointments such as pil change always end up taking 2 hours (which is not convenient with kid in tow). Always find something that needs repaired immediately (not safe to drive), doesn't provide warranty on some items (which if told i would have taken elsewhere) and have given quotes way above actual price to repair due to not actually needing that ... Read More

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Google - Jun 7, 2024

Sales was great when i purchased my car in 2017. Didnt pressure me and helped find best deal. Service at first was great but over the last few years it has declined. I tried to give them second chances but small appointments such as pil change always end up taking 2 hours (which is not convenient with kid in tow). Always find something that needs repaired immediately (not safe to drive), doesn't provide warranty on some items (which if told i would have taken elsewhere) and have given quotes way above actual price to repair due to not actually needing that exact repair (as i have gotten second opinions in these scenario). REPLY TO THEIRS. I understand that there can be delays but that has been the case the last chunk of times i came (which is usually with my son) and sitting for 1,2 or more hours. Last visit it was a quote for repair 400 more than what needed to be done. I appreciate the cost of oil and tire rotation and inspection.

Joe was an excellent salesman. Got us every discount we were entitled to. Love my new Maverick. Just had it in to have mud flaps installed. Service department was excellent.

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Great customer service. Nice people and good prices. Ask for Jamie she will do everything you need and is great at what she does!

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Chris my salesman has been amazing!!!! I absolutely love my car!!!! I have been there for service and now for sales and I can not say how amazing this dealership has been. Everyone is always friendly and so helpful. They answer my questions and have always been so accommodating. Thank you to Alex Cote also for all your advice when fixing my vehicles. You have always been honest and upfront when doing maintenance on my vehicles. This dealership is one that should write the books in both sales and service! Thank you!

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FRIENDLY FORD BENT OVER BACKWARDS FOR ME, THEY WERE VERY UNDERSTANDING AND WORKED WITH ME IN EVERY WAY WITHIN THERE POWER! I WOULD DEFIANTLY RECOMMEND THEM, IVE BEEN TO MANY DEALERSHIPS OVER THE YEARS AND NEVER FELT MORE COMFORTABLE AND APPRECIATED, BIG THANK YOU TO KYLE BROWN, MATT HILLYARD AND RYAN SCAGLIA , KEEP UP THE GOOD WORK AND I HOPE TO DEAL WITH YOU IN THE FUTURE

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I inquired about 2 vehicles online. After being hounded by phone, text and email I finally got time to make an appointment to come look at them. When I arrived there 1 vehicle couldn't be found and no salesman knew about the appointment. After a very long wait we did a test drive of a vehicle with a very dirty interior which is surprising since you expect a car listed for sale to be cleaned. Upon completing looking at vehicles the salesman valued my trade and input the wrong info about my car. They made me wait nearly a half hour ... Read More

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DealerRater - Dec 19, 2023

I inquired about 2 vehicles online. After being hounded by phone, text and email I finally got time to make an appointment to come look at them. When I arrived there 1 vehicle couldn't be found and no salesman knew about the appointment. After a very long wait we did a test drive of a vehicle with a very dirty interior which is surprising since you expect a car listed for sale to be cleaned. Upon completing looking at vehicles the salesman valued my trade and input the wrong info about my car. They made me wait nearly a half hour only to offer me less than half of what other dealers had offered but stood by their flawed estimate. After leaving they never followed up with me and I'm led to believe they really don't care about their used vehicle customers and are focused on new vehicle sales only. The vehicles were nice and I would have purchased them but was forced to shop elsewhere. I would advise people to only consider Friendly Ford for new vehicle purchases or they may be treated similarly.

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