Customer Testimonials

I had the Please to work with Eric in Sales, I highly recommend to ask for him, Eric will go out of his way and do anything to make sure you get the Vehicle you want. Eric keeps in Contact with you. Very professional person to work with. Again Highly recommend Eric.!!!!!!!! Rose Fay from Penn Yan

I recently visited Friendly Ford for an oil change and tire rotation on Saturday. I really didn’t want to drive to Canandaigua to my typical dealer. Given the high volume of customers, I anticipated a wait, but Ryan and the service team went above and beyond to accommodate me as quickly as possible. Despite having more than eight customers ahead of me and a scheduled lunch break, Ryan ensured that my vehicle was attended to efficiently.
Since I’m a Geneva local, I opted to leave my car and requested a call once the service was complete. A few ... Read More Google - May 5, 2025

Jamie was fantastic! Highly recommend her to anyone who is looking to purchase a new Ford!

Very good experience with my truck purchase from Friendly Ford Thanks Dan Frisbee great job!!

Recently had a repair issue with our vehicle. Kyle Holden the service representative was very understanding and apologetic. Took our vehicle in the same day as it may have been a safety issue. Turned out it wasn't but was fixed promptly and efficiently. All were very professional. I have taken my vehicles here for a number of years now and would highly recommend their service department. Very courteous and proficient.

Very good customer service with the Service Department.

Best car buying experience I’ve ever had. On line pricing with incentives was real. Negotiated deal over the phone and through texts with Chris (great sales agent). Got all incentives plus a couple grand mire discounted.

Dan was really great to work with & the entire team created a very smooth and efficient customer experience!

Worked with Dan Frisbee in sales. Great customer service, very happy with the trade/deal. Highly recommend calling Dan Frisbee in sales.


I can't begin to tell you what a fantastic dealership Friendly Ford is. From the time I walked into their beautiful bright showroom, sat at a private sales station, I knew I came to the right spot. I worked very closely with Mike and his sales rep Brandon. They made my buying experience flawless, relaxing, with zero pressure. John, the finance manager, had everything laid out and explained what each paper was I signed. They made it well worth the hour and a half drive. Highly recommended! Thanks again to Mike and his staff.

Great place to purchase a vehicle and have it serviced

Very warm, comforting and they reassure you about your vehicle

Excellent customer service. They worked hard to make me a happy customer. I will always recommend Friendly Ford of Geneva. ❤️🦄🌈

Love this truck!!!

Rich Holmes was excellent to work with. Highly recommend.

I have purchased close to a dozen cars from Friendly Ford over the years and it is always a great experience from the start to the finish. I highly recommend the dealership to anyone.

My husband and I just bought a 2025 Ford Explorer on my birthday (3/26). Our salesperson was Chris M. Right from the start, he was very friendly and answered any and all questions we had (and there was a lot). Even in the middle of a blizzard, he walked out to the vehicles and showed us all the "bells and whistles" each one had to offer. I also wasn't completely sure about which SUV I wanted, and he was more than willing to get us information and estimates on multiple vehicles. Afterward, we had a great conversation with Kirk ... Read More Google - Mar 28, 2025

Very pleasant and accommodating people at Friendly Ford of Geneva.

We recently purchased a Bronco at Friendly Ford and had an outstanding experience. Buying a vehicle can be overwhelming and daunting, but Donovan and the finance manager, John (sorry if the name is incorrect!) were an absolute pleasure to work with. Donovan is thorough, patient, funny, and easy to talk with. Each time we visited he was consistently professional and focused on our needs. The financing process was seamless and straightforward. Even my husband, who can be hard to please said "I was very impressed with these guys!". We love our vehicle and will definitely be referring our ... Read More Google - Mar 26, 2025

Joe and the rest of the dealers are very friendly and work with you with anything you need we have bought three vehicles off of them and they are wonderful. My husband got their truck my daughter got her car and I got mine. They're a great group of people.

EXCELLENT!!! I had a terrific buying experience here. I purchased a Ford F150 Super Crew Cab. I was given a very favorable trade value for the truck I was trading in (higher than I expected). I worked with Rich, who was very professional and accommodating. Rich worked hard to find the truck that best fit me. We looked at several trucks, and eventually found the truck for me. They had to get it from their other dealership and the truck was perfect for me. The price was fantastic and they worked a deal that hit exactly what my pre-encounter research ... Read More Google - Mar 20, 2025

Great dealership, awesome sales experience. This was the first vehicle I’ve order and it was great from start to finish. Staff is very friendly, service techs super helpful and answers all my questions about maintenance. Would look forward to repeat business.

Jamie swarthout was amazing with me she got me out of a jam and into a fantastic 2024 f 150 stx.

Fast and friendly. Pricing reasonable,

Great place to buy a vehicle. Had an outstanding experience.

i got a 2020 mazda 6 with the help of donovan, great service very helpful

2nd car our family has bought from Friendly Ford Geneva and worth the drive from Syracuse. From the minute I spotted the Bronco Sport on the website until I picked it up it was an extremely pleasurable experience working with Chris M. I can’t wait to use all the bells and whistles that come with the Badlands model!! Highly recommend this dealership and Chris M.

I was lucky to be able to work with Donovan Deredita, he made the whole process seemless from beginning to end with purchasing a new vehicle! I would recommend any one looking to purchase go to friendly ford in Geneva they make you feel Comfortable and not pressured throughout the entirety of transaction. Thank you Donovan for an amazing experience!

Instead of talking me into getting a new car, I was convinced to get my Ford Focus fixed. Although it was an expensive repair, I’m satisfied that my car is running like it should. I suspect I’ll get many more miles out of it! Hats off to Troy and Nickalis!

Brandon Warne and John in finance are unbelievable to work with, it's a pleasure everytime.

Great service! Very helpful!

Dan my sales man was great

Purchased my 2024 Ford Ranger on 01/31/2024 fron Friendly Ford. I had been negotiating with approximately 7 other dealers up to this point. From the first moment that I spoke to Dan the Sales person, it was a great experience. Dan never pressured me on price or into buying. He always answered my questions and was a pleasure to deal with through the whole process. Consider Friendly Ford if you want to deal with a smooth buying experience.

Friendly Ford is easy to deal with. Fast and Friendly service every time! A+

I just purchased a Bronco Sport and wanted to thank Nick and John for going above and beyond to help me get my car. Nick is a top notch salesman. He was professional, patient and gracious with all my questions. I recommend them and will be back for my next vehicle. Thank you

Never have I had a bad experience here, whether it be with sales or service. They usually washed my vehicle before handing it back to me but this last time that was over looked. Why ???. Still would recommend friendly Ford.

Donovan D made the process so easy, he was very helpful!! 10/10 would buy from him again

I must say that everything from sales to service is a plus at Friendly Ford Geneva. I have been a service customer for years and just recently purchased my new vehicle through them. My sales rep, Donovan was great to work with. He knew exactly what I was looking for in my next vehicle and knew that Friendly Ford Geneva could deliver. The finance dept. did a great job finding me a lender. I look forward to working with them in the future.

I text the vehicle I wanted, they had 4 so I tried em all , next day when I made up my mind I drove it home. No pressure from anyone

Wonderful and easygoing experience with my salesman Brandon and the finance department at Friendly Ford in Geneva. I would buy from there again and recommend them as well!


It was a busy Saturday morning and completed the work in reasonable time. Very pleased.

My recent service at Friendly Ford in Geneva, NY was excellent. I have had service here a number of times and have always had a good experience.

Another happy customer. She’s great at her job. Miss Swartout is amazing almost as if she put you under her purview.

Exceptional Car Buying Experience
Our recent experience at Friendly Ford was nothing short of outstanding. From the moment we arrived, Nick and Matt went above and beyond to ensure every member of our family of six felt comfortable and included in the process. This wasn’t just about selling a truck it was about making us feel valued as customers.
My husband, who is known for being detail-oriented and meticulous, was thoroughly impressed. Matt and Nick patiently addressed every question and concern, offering clear and thorough explanations without any pressure. He worked tirelessly to accommodate our preferences and find a ... Read More Google - Jan 4, 2025

Donovan DEredita is a great, compassionate, friendly sales person. We are leasing a car from friendly ford and Donovan’s knowledge of the EV vehicle was remarkable. Even if we have questions we stop at Friendly Ford and he is very willing to explain to us. Donovan puts the Friendly in Friendly Ford. - H.Michael and Patricia Bartran

Stopped in to Friendly Ford in Geneva to look at cars . I was greeted in the lot by Donovan. All of our questions were answered without hesitation. Donovan was very knowledgeable, patient and above all was not pushy. I had a great experience and will be back for all of my car needs

Jamie was a very warm, receptive, and responsive person to work alongside with on our journey toward a new vehicle, that initially we were reluctant to pursue. She helped us get the best deal, using all available resources, and therefore, we couldn't walk away! We highly recommend her for her professionalism, attention to detail, and admirable work ethic!

Bought a suv and the salesman was very nice and also met the owner as well

A pleasure as always.

Awesome

Great service and nice people. Highly reccomend.

Jamie Swarthout, We would like to thank you for a very warm welcome to your Friendly's Ford Family. Being able to receive our New Kia Forte at the ending of 2024 is a beautiful beginning to 2025. You have definitely proven your heart was with us during this purchase of a safer vehicle. Thank you Jamie.



Nick was amazing. Guided us through everything of trade-in and purchase and never made it sales pitchy and we sincerely appreciated that approach. Finance team with John great to work with too, couldn’t have asked for a better experience!

Friendly Ford and Geneva really took great care of me. I went there and bought a vehicle recently Ford Maverick and the service was exemplary. I also brought that vehicle back for its first service. I was extremely impressed with how quick and throw that it was completed so much so that I also brought my other Ford Bronco sport back two weeks later and had it serviced there And they did a phenomenal job.

We were down a vehicle and needed a specific truck to fill the need. Mr. Hulse diligently led the way to a proper solution to our needs. It was obvious that others were working with him behind the scenes to get the truck we needed in our hands. It was nice to see Friendly Ford put this together for us without a hitch. Service, knowledge and commitment not often seen today.

Ryan and Ben in the service department is great. Service techs are quick and perform very well.

Great service. Very friendly and done very fast. I couldn't be happier. Great people.

On Saturday, October 19th, 2024 we were traveling from Michigan to Ft Drum when our Factory Battery had expired near Geneva. Ben, from Friendly Ford, helped us during their busy schedule and replaced our battery. We were very thankful for the curtesy we received from Ben and Jamie. We were able to complete our 11 hour trip without further emergencies. Thank you again Ben and Jamie for your professionalism, time, and help! Lee and Rebecca.

They did a good job in Geneva but Hamilton where I bought the truck the service department sucks not at all willing to work with you on pick up or loaner car good experience with the Geneva store. But wouldn't recommend Hamilton store for service to anyone

The Friendly Ford service department is awesome! They always accommodate my appointment requests and I regularly take my 2016 F-150 there for service. The garage has a large viewing window in the waiting area so you can watch the progress of your vehicle too. One of the service managers, Ben, has particularly good customer service skills. And while nothing is cheap these days, their service fees are the best in the Fingerlakes region. I trust this dealership and highly recommended them 👍🏻


Friendly Ford is a great place to buy a truck for car. I was pleased with their extensive inventory. Sales professional were respectful and attentive to my individual needs. The delivery process was flawless, everything went smooth. I was especially impressed with the sales manager and salespersons genuine desire to provide red carpet treatment and ensure my needs were met.

Great dealership and overall all sales service and finance

I've purchased my last 2 vehicles from Friendly Ford and I've had a great experience both times. I recently had to finance a new vehicle and only had one day to figure something out. Joe Lucarine was absolutely fantastic during the whole process. He was extremely helpful and got me into a vehicle that I love. I definitely recommend Friendly Ford if you're looking for a new or used vehicle!


Friendly Ford has best service and sales in region, and I would recommend them to friends and family. Service writers and tecs are all trained via Ford Motor Company at a college level. Consumers will not get treated more fairly at any other dealership other than the Friendly automotive dealerships. These are not just words; I have experienced this level of professionalism at previous appointments.

Great to work with! Very happy.

Outstanding service!! Traveling in my van to the east side of the USA when I got a transmission service required message. Called around and was told these guys are the best for big vans. Called and spoke to Ryan the service manager and got an appointment for the day I would be arriving. Made it for 1pm and got there at 10:30am. Ryan got me in immediately to be diagnosed. Ordered part and delt with my extended warranty company and 8am the next morning the work began. Got a loaner car so me my little dog and I could go ... Read More Google - Sep 19, 2024

100 percent solid people to service your vehicle and to buy from .


This was the best experience I have had buying a new car. Really enjoyed working with Nick and the other Ford people.

Highly recommend this Ford dealership. Very knowledgeable on the Ford vehicles. Nice sales staff. They found the exact Ford Explorer that I was looking for!

Donovan D’Eredita Is extremely knowledgeable, friendly and helpful. Not pushy at all great to work with and made getting a new car extremely easy! I will be recommending him to anyone who needs a new truck or car! Friendly ford in Geneva is the place to go!!

Recently purchased a 2025 explorer from Jamie at Friendly Ford in Geneva, she was very responsive, friendly, and accommodating. I highly recommend her if you are in the market for a new vehicle.

Just got my 2nd f150 from Chris Metcalf. Extremely professional, polite and kid friendly sales team. Very quick and easy buying experience. Definitely recommend.

Prompt, courteous and professional!!

I was extremely happy with my salesman Joe Lucerne and his low pressure but responsive approach .I had been shopping for a while and looked at several different vehicles at other ford dealerships and Friendly had just what I wanted at a fair price.

Best service ever!

We will always use Friendly Ford for service and now that we had the chance to buy a truck here there is no stopping them.

The Best service! From start to finish. No hassle, everything is smooth and quick. Rich H always gets me into the vehicle I want with no hiccups! Love My Ford Explorer!!

Simply the best car-buying (or car-leasing) experience we've ever had! The salespeople at Friendly Ford were responsive to every question we had. They moved quickly and thoroughly, and their pricing beat that of other dealers we were working with. I want our next car to be a Ford, just so we can return to this dealership.

Joe Lucarine exellent salesman. I purchased my New F150 from Joe. First ford I have ever purchased. Purchased New chevy truck every 3-4 years for last 40 years. I love my new Truck. Hands down best sales experience I have had to date. Thanks Joe, Patrick Schultz


Chris Metcalf made our buying experience amazing. The paperwork was complete, the car was detailed, the service was amazing start to finish. I will return for my cars in the future!!!!!

Jamie was a great salesperson. She listened to everything I said and found me the vehicle I wanted.

Jamie was great with answering my questions . Guidance was wonderful. Very happy with all of my experiences! Thank you

We've been working with Lucas there and he's been great.

Great place the best.if you want a Ford go there you'll be happy.

Super convenient and hassle-free buying experience. Mike, John, Mark, and the entire team were great to deal with! Great prices on my new truck and trade-in, and loving my new F-250!

Great customer service, especially in the parts department! The entire shop is beautifully maintained, as well. Five stars!!!

Third vehicle we have purchased from Friendly Ford & Chris M as our salesperson. Very professional & efficient! Makes car buying a pleasant experience!

I always have great experiences there. This is my second vehicle I have bought from Friendly Ford and it continued to tell everyone how accommodating and flexible they are in helping in anyway!

Never disappointed with the service I get every time I go there

We purchased a Ford Maverick hybrid that had to be ordered to get the features we wanted. The Friendly Ford sales person kept us appraised of the order process and delivery date. When the vehicle arrived on time Ford had increased the MSRP but the dealer honored the price agreed at the time the order was placed. The delivery and familiarization process was very complete and well done.

Very good buying experience. Appreciate the communication and transparency. Came from >40 miles away for this particular car, passed over many other Ford dealerships on the way. No regrets!
